Assistant Trade Marketing Manager

Yee Lee Corporation Bhd; Kepong; On-site; MYR 30,000 - 60,000; Full time

Job summary

Join a high-performing team as an Assistant Trade Marketing Manager and lead impactful initiatives in Malaysia's dynamic FMCG sector. This role offers a unique opportunity to design and execute trade marketing strategies that drive brand growth and market expansion. Collaborate with internal teams and key stakeholders to ensure seamless campaign rollouts and brand consistency. If you're passionate about delivering measurable results and ready for a leadership role, this is your moment to shine in a company committed to innovation and quality.

Qualifications

• 3-5 years of experience in trade marketing or sales within FMCG.
• Strong analytical skills and proficiency in Excel and PowerPoint.

Responsibilities

• Lead trade marketing strategies to drive brand growth.
• Oversee trade promotions and ensure sales KPIs are met.
• Build partnerships with distributors and retailers.

Skills

Analytical Mindset

Microsoft Excel

Microsoft PowerPoint

Attention to Detail

Education

Diploma in Marketing

Bachelor's Degree in Business

Job description

Add expected salary to your profile for insights

Ready to Step Up? Become Our Assistant Trade Marketing Manager!
Join a high-performing team where strategic thinking drives real-world results. As an Assistant Manager, you’ll lead impactful trade initiatives, shape market growth strategies, and accelerate brand visibility across Malaysia’s competitive FMCG landscape. If you're passionate about delivering measurable outcomes and ready for a leadership role — this is your moment.

Job Objective:
Lead the planning and execution of trade marketing strategies to drive brand growth, market expansion, and commercial success across Malaysia.

Key Responsibilities:

Strategic Planning:
Design and execute comprehensive trade marketing plans that align with brand objectives and deliver market growth.

Leadership in Execution:
Oversee trade promotions, business development activities, and ensure achievement of sales and marketing KPIs.

Stakeholder & Distributor Management:
Build and maintain strong partnerships with brand principals, distributors, and key retailers to ensure market excellence.

Market Insights & Analysis:
Conduct market research, monitor competitor activities, analyze sales and promotional data to optimize strategy and execution.

Team Collaboration:
Support internal sales and marketing teams to ensure seamless campaign rollouts and brand consistency.

Requirements:

Experience:
Minimum 3–5 years’ experience in trade marketing, sales, or product development within the FMCG industry.

Skills:
Strong analytical mindset, advanced proficiency in Microsoft Excel and PowerPoint, and keen attention to detail.

Languages:
Fluent in English and Mandarin/Cantonese (essential for regional stakeholder engagement).

Education:
Diploma or Bachelor's Degree in Marketing, Business, or a related field. (FMCG experience highly valued.)

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a Trade Marketing Executive? Which of the following languages are you fluent in? Are you willing to undergo a pre-employment background check? Are you willing to travel for this role when required? Do you possess or have access to your own transportation? How much notice are you required to give your current employer?

Manufacturing, Transport & Logistics 1,001-5,000 employees

Yee Lee Corporation Bhd (YLC) began in 1968 as an edible oil repacked in Malaysia and has since grown into a fully integrated manufacturer and distributor. It operates across various sectors, including consumer products, plantations, and eco-tourism. YLC aims to enhance Malaysian families' quality of life by developing affordable, high-quality products using local resources. The company focuses on continuous innovation, customer satisfaction, and environmental responsibility, supported by 18 branches nationwide. Guided by its philosophy of "Integrity before Profits," YLC emphasizes honesty, fairness, and ethical practices to build long-term success.

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