Assistant Social Marketing Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

We are seeking a creative, data-savvy, and commerce-driven Social Media Marketing Assistant Manager to lead the execution of localized, high-impact social media strategies with a focus on turning engagement into purchase. Based in Malaysia, this role will cover both the Malaysia and Singapore markets, with an emphasis on integrating brand storytelling, community engagement, and platform-native commerce solutions (e.g. TikTok Shop, Shopee Live, Instagram Checkout).

Your responsibilities

1. Social Commerce Strategy & Execution
   Support end-to-end planning and execution of social commerce campaigns on platforms like TikTok, Shopee Live, Instagram, and Facebook.
   Collaborate with e-commerce and brand teams to develop shoppable content and livestream strategies aligned with monthly commercial plans.
   Coordinate with creators, influencers, and KOLs to drive product discovery and real-time conversion.
2. Content & Community Management
   Localize and manage day-to-day content calendars for Malaysia and Singapore social handles.
   Monitor and respond to community engagement to build stronger brand affinity and trust.
   Leverage user-generated content (UGC), reviews, and social proof to build purchase intent.
3. Performance Tracking & Optimization
   Monitor campaign KPIs across engagement, traffic, reach, and conversion.
   Use platform analytics and third-party tools to optimize creative, format, and posting time.
   Deliver campaign performance reports and key learnings to internal stakeholders.
4. Cross-Functional Collaboration
   Partner with brand, digital media, and e-commerce teams to align on commercial priorities.
   Work with customer care and CRM teams to close the loop on social-to-conversion journeys.
   Liaise with platform reps (TikTok, Meta, Shopee) for innovation and early feature testing.

The experience we're looking for

1. Bachelor’s degree in Marketing, Communications, or Digital Media.
2. 2–4 years of experience in social media marketing, with exposure to social commerce or influencer marketing (FMCG experience a plus).
3. Hands-on experience running content or commerce campaigns on TikTok Shop, Shopee Live, Meta platforms, or Instagram Shopping.
4. Strong content instincts, creative mindset, and understanding of platform-specific trends.
5. Data-literate with knowledge of platform analytics and basic performance reporting.
6. Highly collaborative, fast-moving, and passionate about social-driven storytelling.

The skills for success

1. Engagement Rate (likes, shares, comments) by platform and market.
2. Social Commerce Conversion Rate (click-to-cart, cart-to-purchase, livestream ROI).
3. Follower Growth and Retention across TikTok, Instagram, Facebook.
4. Video Completion Rates & Watch Time (for livestreams and short-form content).
5. Revenue Contribution from Social Commerce Channels.
6. Influencer Content Performance (reach, saves, conversions).
7. Community Response Time & Quality.

What we offer

With inclusion at the heart of everything we do, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.