Assistant Sales and Marketing Manager

Amprex Circuit; Kuah; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading tourism company is seeking an Assistant Sales and Marketing Manager in Kuah, Kedah. The successful candidate will develop and execute sales and marketing strategies to increase brand visibility and customer traffic, primarily focusing on the tourism industry in Langkawi. This role includes managing online travel agent partnerships and planning promotional campaigns to attract both domestic and international tourists. Ideal candidates have 3-5 years of relevant experience and strong communication skills.

Qualifications

• 3–5 years of experience in sales and marketing, ideally in tourism, leisure, or hospitality.
• Strong knowledge of Langkawi’s tourism landscape.
• Experience with OTAs like Klook and Traveloka is preferred.

Responsibilities

• Develop and execute sales plans to attract tourists.
• Plan marketing campaigns across digital and offline platforms.
• Prepare monthly reports showing sales growth and marketing ROI.

Skills

Sales strategy development

Marketing campaign execution

Data analysis

Social media management

Strong communication skills

Education

Diploma or Degree in Marketing, Tourism, Business

Tools

Google Analytics

Meta Business Suite

Canva

Job description

Job Title: Assistant Sales and Marketing Manager

The Assistant Sales and Marketing Manager will be responsible for planning, executing, and reporting on sales and marketing strategies to increase customer traffic and brand visibility. This includes managing travel agent partnerships, optimizing online travel platforms (like Klook, Traveloka), and boosting walk-in sales through promotions and collaborations. The candidate will play a key role in attracting both domestic and international tourists to the go-karting facility.

Responsibilities

1. Sales Strategy & Execution
   • Develop and execute quarterly sales plans to attract tourists and group bookings.
   • Collaborate with travel agents, hotels, tour operators, and tourism boards.
   • Manage and grow OTA listings (Klook, Langkawi Book, Traveloka).
   • Identify new B2B opportunities (e.g. tour packages, hotel combos, team-building packages).
2. Marketing Campaigns
   • Plan and implement marketing campaigns across digital and offline platforms.
   • Create promotional materials (posters, flyers, brochures).
   • Run seasonal campaigns (school holidays, long weekends, public holidays).
   • Plan social media content and paid ad strategies.
   • Manage social media accounts (Instagram, Facebook, TikTok).
   • Update and monitor online listings, website, and customer reviews.
   • Analyse digital performance using tools like Google Analytics or Facebook Insights.
3. Reporting & Analysis
   • Prepare monthly reports showing campaign effectiveness, sales growth, and marketing ROI.
   • Track KPIs such as visitor volume, conversion rates, and OTA performance.
   • Suggest strategic improvements based on trends and feedback.
4. Brand Collaboration & Events
   • Coordinate cross-promotions with cafes, resorts, and other Langkawi attractions.
   • Plan and support local events or media visits.
   • Explore influencer and travel blogger partnerships.

Job Requirements

• Diploma or Degree in Marketing, Tourism, Business, or related fields.
• 3–5 years of experience in sales and marketing, ideally in tourism, leisure, or hospitality.
• Strong knowledge of Langkawi’s tourism landscape.
• Experience working with OTAs (Klook, Traveloka, etc.) is highly preferred.
• Creative, organized, and results-driven.
• Strong communication in English and Bahasa Malaysia. Mandarin or other tourist languages is a plus.
• Ability to work on weekends or public holidays (tourism peak hours).
• Familiarity with Canva, Meta Business Suite, or social media tools is a plus.