Assistant Premier Manager, Butterworth Branch

HSBC; Penang; On-site; MYR 180,000 - 260,000; Full time

Job summary

HSBC Butterworth Branch is seeking an Assistant Premier Manager to lead a team of relationship managers delivering private banking services to high net worth clients.

You will drive revenue growth, manage Premier and Premier Elite portfolios, promote digital banking, ensure Shariah-compliant sales, and develop talent to achieve wealth management targets.

Qualifications

• 3–5 years in a sales leadership role managing wealth sales teams.
• Proven track record of managing a large and complex relationship portfolio.
• Excellent commercial acumen, leadership, analytical and interpersonal skills.
• Conversant in Shariah knowledge and competency.
• Flexible in working across cross-functional structures with partners.

Responsibilities

• Lead a team of relationship managers to acquire Premier/Premier Elite clients and grow portfolios.
• Manage Premier portfolios with personalised banking and wealth solutions.
• Identify cross-sell opportunities to grow AUM.
• Develop sales plans to achieve targets and drive branch performance.
• Promote digital banking and ensure Shariah-compliant sales and service.

Skills

Sales leadership

Wealth management

Shariah knowledge

Strategic thinking

Interpersonal skills

Decision-making

Education

Relevant degree in finance or business

Job description

Assistant Premier Manager, Butterworth Branch

Location:

Pulau Pinang, 07, MY, 13700

Brand: HSBC

Area of Interest:

Closing Date:

Date: 15 Sept 2026

Job description

GCB 6 – Assistant Premier Manager

As a Assistant Premier Manager, you will lead a team of relationship managers to deliver exceptional banking services to high net worth and ultra-high-net-worth clients. This role is pivotal in deepening client relationships, driving revenue growth, and proving suitable financial solutions tailored to affluent individuals and families.

Principal Responsibilities:

Client Relationship Management & Growth

• Develop action plans and execute strategies to acquire new Premier and Premier Elite customers as well as grow customer relationships.

• Actively manage the Premier and Premier Elite customer portfolio, offering personalised banking and wealth management solutions.

• Proactively identify cross-sell opportunities to grow assets under management (AUM).

Sales Growth

• Develop and execute an effective sales plan to achieve targets and contribute towards the branch’s business and bottom line, in line with the bank’s wealth management strategy.

• Lead and manage the Premier Sales team effectively to deliver Wealth Management (WEM) targets as well as to enhance sales staff performance and productivity.

• Grow Wealth, plus Amanah, to deliver the business plans.

Customer Experience & Retention

• Champion a customer-first culture, ensuring high service standards of service excellence, discretion and client-centricity to achieve the desired NPS benchmarking aspirations.

• Promote and encourage the use of digital banking platforms to improve customer convenience.

• Uphold high integrity and ensure team’s adherence to Shariah-compliant sales and service excellence.

Team Leadership & Development

• Recruit, mentor and coach Relationship Manager team to achieve targets and career growth aspirations.

• Ensure all the Relationship Managers are utilizing HSBC sales process and applying financial planning concept when dealing with their portfolio of customers.

• Elevate team to a high-performance culture with accountability and recognition.

Risk Management & Compliance

• Ensure embedment and oversight of risk and controls to mitigate fraud, operational risks and compliance gaps.

• Uphold strict confidentiality and compliance to banking regulations, internal policies, procedures and compliance standards.

• Satisfactory audit findings including monitoring of Shariah non-compliance risks and incident escalation to Shariah Committee.

Operational Excellence

• Ensure high quality data input in customer records, sales documentation, transactions and reporting.

• Optimise branch workflows to improve productivity and reduce errors.

• Monitor key performance indicators related to sales and service quality.

Qualifications

• At least 3 to 5 years in a sales leadership role managing wealth sales team performance with experience in providing a high service standard.

• Proven track record of success in managing a large and complex relationship portfolio.

• Excellent commercial acumen, leadership, analytical and interpersonal skills.

• Conversant in Shariah knowledge and competency.

• Highly motivated and flexible in working across complex cross-functional work structures within the bank and also externally with strategic business partners where appropriate.

• Must be able to make independent decisions with minimal supervision.

• Candidates with the following certifications or qualifications will have an added advantage: Certified Financial Planning (CFP), PreContract Examination (PCE) - Life & General Insurance, Federation of Investment Managers - Unit Trust, Malaysian Takaful Association License (MTA).