Assistant Performance Marketing Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

We are looking for a data-driven, digitally fluent Assistant Performance Marketing Manager to support paid media execution and optimization across Malaysia and Singapore. Based in Kuala Lumpur, you will manage performance marketing campaigns across platforms including Meta, Google, Programmatic, E-Retail Media (Shopee, Lazada, Amazon, TikTok), and CRM. The role will be key to accelerating Reckitt’s digital commerce growth and improving media efficiency across markets.

Your responsibilities

Performance Marketing Execution
• Manage always-on and campaign-based digital media buys across paid search, social, display, video, and e-retail media
• Work closely with brand teams and media agencies to brief, launch, and optimize digital campaigns across Malaysia and Singapore
• Own performance metrics including reach, traffic, conversion, cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS)
• Collaborate with e-commerce and content teams to align product and promotional messages across platforms
• Support CRM strategies and execution, including audience segmentation, remarketing, and retention journeys
Data Analysis & Reporting
• Monitor campaign performance in real time and adjust tactics based on data insights
• Conduct post-campaign evaluations and deliver recommendations for optimization
• Track competitive benchmarks and stay updated with digital and platform trends
• Provide weekly and monthly performance dashboards for internal and regional teams
Stakeholder Management & Collaboration
• Partner with internal teams (brand marketing, e-commerce, sales, and trade marketing) to ensure media alignment with commercial objectives
• Liaise with global and regional media teams to adopt best practices and tools
• Coordinate with external agencies and platform reps to ensure flawless campaign execution

The experience we're looking for

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field
• 2–4 years of hands-on experience in digital/performance marketing (FMCG, DTC, or media agency preferred)
• Solid understanding of digital media platforms (Google Ads, Meta, TikTok, DV360, e-retail media)
• Strong analytical mindset and experience with reporting tools (GA4, Meta Ads Manager, Search Ads 360, etc.)
• Ability to manage multiple campaigns, platforms, and deadlines across different markets
• Excellent communication skills and a collaborative mindset

The skills for success

• ROAS (Return on Ad Spend) for paid campaigns (by channel and country)
• Cost-per-Acquisition (CPA) and Cost-per-Click (CPC) benchmarks
• Media Efficiency (spend vs. sales growth ratio)
• Traffic & Conversion Rate from digital media to e-commerce and brand sites
• Campaign Delivery Timeliness and optimization rate
• CRM Engagement Rate & Retention Metrics
• Cross-Channel Attribution Performance (when applicable)

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.