Assistant Marketing Manager - Performance Marketing & Media

SoftBank Investment Advisers (SBIA); Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading company in Southeast Asia is looking for an Assistant Marketing Manager to join their Performance Marketing team. This role involves managing paid channels, optimizing campaign strategies, and enhancing user engagement through data-driven marketing methods. Ideal candidates will have a strong background in digital marketing and analytics, and will play a crucial role in driving growth across various business verticals.

Qualifications

• Experience in digital performance marketing.
• Proficiency in data analysis and A/B testing.
• Ability to develop go-to-market strategies.

Responsibilities

• Manage paid channels and support user growth.
• Conduct A/B testing to improve campaigns.
• Collaborate with cross-functional teams for optimization.

Skills

Data-driven decision making

Channel optimization

A/B testing

Marketing strategy development

Performance metrics analysis

Job description

Assistant Marketing Manager - Performance Marketing & Media

About Grab

Grab is Southeast Asia’s leading superapp, offering a suite of services including deliveries, mobility, financial services, enterprise solutions, and more. Grabbers come from all over the world, united by our mission: to drive Southeast Asia forward by creating economic empowerment for everyone.

Job Description

Get to Know the Team

Grab's Digital & Performance Marketing Team comprises digital experts and passionate marketers. They lead both traditional and strategic dynamic device buying channels to grow market reach and re-engage users. They utilize internal user operation levers and traffic management products to enhance user acquisition efficiency and increase channel effectiveness.

Get to Know the Role

You will be part of Grab's Performance Marketing Team, responsible for optimizing and automating channel operations. Reporting to the Marketing Head, your main responsibilities include managing paid channels, implementing go-to-market strategies, and applying different measurement systems to refine audience targeting and improve channel efficiency across all business verticals in the Malaysia market. You will focus on A/B testing, data-driven improvements, collaborate with cross-functional teams, and develop media investment guidelines for campaigns.

This role is based onsite at Grab Petaling Jaya Office.

The Critical Tasks You Will Perform

• Manage paid channels to support platform MAU and user growth for all Grab verticals.
• Lead channel integration and coordinate with Product, Tech, and Analytics teams.
• Analyze channel performance to set strategies and optimize landing pages and ad content.
• Conduct extensive A/B testing to enhance CTR and conversions.
• Collaborate with user growth, branding, commercial, campaign, and other departments.
• Develop and implement media investment guidelines for marketing campaigns.
• Establish a data-driven approach across paid and non-paid channels.
• Track performance metrics and provide optimization recommendations.
• Deliver post-campaign analysis and create internal materials for regional knowledge sharing.