Assistant Marketing Manager - Performance Marketing & Media

Marketing, Communications & Public Policy; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital and performance marketing team in Petaling Jaya is seeking an Assistant Marketing Manager. This role involves optimizing and automating channel operations, managing paid channels, and collaborating with cross-functional teams to enhance channel efficiency. Ideal candidates will have strong performance marketing skills and data-driven decision-making abilities. The position is based onsite at the Petaling Jaya office.

Qualifications

• Experience in managing paid marketing channels.
• Strong analytical skills with focus on data-driven decisions.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Manage paid channels to support user growth across all Grab verticals.
• Lead channel integration with Product/Tech/Analytics teams.
• Perform A/B testing to improve CTR and conversions.
• Deliver post-campaign analysis for internal knowledge.

Skills

Performance marketing

Data analysis

A/B testing

Channel management

Job description

Assistant Marketing Manager - Performance Marketing & Media

Marketing, Communications & Public Policy View all jobs

Add expected salary to your profile for insights

Grab's Digital & Performance Marketing Team consists of digital experts and passionate marketers. They lead both traditional and strategic dynamic device buying channels to grow market reach and re-engage users. They use internal user operation levers and traffic management products to enhance user acquisition efficiency and increase channel efficiency.

Get to Know the Role

You will be part of Grab's Performance Marketing Team, responsible for optimizing and automating channel operations. Reporting to the Marketing Head, your main responsibilities include managing paid channels, implementing go-to-market strategies, and applying different measurement systems to refine audience targeting and improve channel efficiency for all business verticals in Malaysia market. You'll also focus on A/B testing and data-driven improvements, collaborate with cross-functional teams, and develop media investment guidelines for campaigns.

This role is based onsite at Grab Petaling Jaya Office.

The Critical Tasks You Will Perform

• Manage paid channels to support platform MAU and user growth for All Grab verticals.
• Lead channel integration and progress with Product/Tech/Analytics teams.
• Analyse channel performance to set strategies and improve landing pages and ad content.
• Perform heavy A/B testing to improve channel CTR and conversions.
• Collaborate with user growth, branding, commercial, campaign, and other departments.
• Develop and implement media investment guidelines for marketing campaigns.
• Create a data-led approach across paid and non-paid channels.
• Track performance and provide optimization recommendations.
• Deliver post-campaign analysis and create internal materials for regional knowledge building.

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