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A leading company in the aluminium manufacturing sector is seeking an Assistant Marketing Manager to enhance brand presence and engagement across multiple channels. The role involves strategic marketing planning, campaign management, and the integration of innovative AI solutions to drive lead generation and optimize performance. Ideal candidates have relevant degrees, strong project management skills, and the ability to leverage AI effectively in marketing strategies.
Develop and execute a robust brand strategy to establish and enhance the company’s online and offline presence
Enhance company brand positioning across B2B2C, industrial distribution, B2Cconsumer segments and enhance customer engagement
Expand brand awareness for the Company and its sub-brands to drive footfall and generate leads
Manage all marketing assets, including visuals, digital content and promotional materials, ensuring efficient internal organization, tracking and accessibility
Campaign Management
Plan, execute and optimize multi-channel marketing campaigns, encompassing content marketing, digital marketing, affiliate marketing, event marketing and offline marketing to enhance brand awareness, product marketing, drive engagement and leads generation
Integrate online and offline channels (O2O) to elevate customer experience, boost leads generation, increase sales and enhance efficiency on user-experience
Develop and manage compelling content for various channels, including social media, e-commerce platforms, digital content, videos, websites, promotional materials and sales kits, ensuring timely and high-quality execution
Lead the exploration, evaluation and implementation of AI tools and platforms to enhance marketing efficiency, creativity and performance
Collaborate with superior to pilot, evaluate and implement AI solutions that streamline marketing processes
Drive lead generation efforts through targeted digital campaigns, SEO, SEM strategies and strategic partnerships, ensuring a continuous flow of qualified leads
Monitor and analyze campaign performance metrics to optimize marketing efforts, track KPIs and achieve marketing objectives
Leadership and Other Responsibilities:
Lead, inspire and mentor team members to embrace a growth mindset, thereby enhancing brand awareness, acquiring customers and expanding market presence
Develop innovative marketing strategies to achieve maximum market penetration and foster a culture of continuous improvement and adaptability within the team
Job Requirement:-
Diploma/ Bachelor’s degree in Marketing, Public Relations or related field
Ability to work autonomously on assigned projects while effectively collaborating with various teams. This involves balancing self-direction with group cooperation to ensure efficient tasks completion and positive contribution to team dynamics
Strong understanding and experience of how to leverage AI for campaign ideation, content creation, performance analysis and customer insights
Demonstrated ability to evaluate, propose and integrate emerging AI solutions to enhance marketing efficiency, creativity and strategic outcomes
Strategic thinker with a results-driven approach and strong analytical skills
Possesses strong end-to-end thinking with robust project management skills
Creative thinker with strong problem-solving skills and the ability to adapt strategies based on analytics and feedback
Positive attitude with a commitment to growth and development
Experience in a senior marketing role with demonstrated leadership skills is advantageous
Salary match Number of applicants Skills match
Your application will include the following questions:
Manufacturing, Transport & Logistics 101-1,000 employees
WINSTAR ALUMINIUM MANUFACTURING SDN BHD delivering high quality products and services in aluminium industry since year 2000. We are specialized in manufacturing, marketing and trading of aluminium extrusions, profiles, ladders, accessories and etc. which is widely used in various sectors such as constructions, industries, furniture, agriculture and house-hold sectors.
Our 6-acres manufacturing plant is located at Ijok, Selangor. Our existing integrated production facilities including extrusion presses have an annual production capacity of 10,000 metric tonnes. We constantly develop and sources for new innovative products, ideas and solution to stay ahead of competition within the industry.
WINSTAR ALUMINIUM MANUFACTURING SDN BHD delivering high quality products and services in aluminium industry since year 2000. We are specialized in manufacturing, marketing and trading of aluminium extrusions, profiles, ladders, accessories and etc. which is widely used in various sectors such as constructions, industries, furniture, agriculture and house-hold sectors.
Our 6-acres manufacturing plant is located at Ijok, Selangor. Our existing integrated production facilities including extrusion presses have an annual production capacity of 10,000 metric tonnes. We constantly develop and sources for new innovative products, ideas and solution to stay ahead of competition within the industry.
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What can I earn as an Assistant Marketing Manager