Assistant Marketing Manager

IFCA MSC Berhad; Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

IFCA MSC Berhad is seeking an experienced Assistant Marketing Manager to lead B2B marketing efforts. The ideal candidate will drive integrated marketing initiatives, enhance brand visibility, and support product awareness. This role focuses on managing campaigns across digital and offline channels. Candidates should possess strong project management skills, digital marketing expertise, and a degree in a relevant field.

Qualifications

• Minimum 5 years of marketing experience, with 1–2 years in B2B or managerial roles.
• Proven ability to execute integrated marketing campaigns.
• Strong understanding of lead nurturing and sales enablement strategies.

Responsibilities

• Develop and execute B2B marketing strategies supporting lead generation.
• Oversee multi-channel campaigns including digital and events.
• Manage marketing budget and calculate ROI.
• Lead and mentor the marketing team.

Skills

Strategic thinking

Lead generation

SEO

SEM

Content creation

Project management

Digital marketing

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

LinkedIn Sales Navigator

Wordpress

Job description

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We are seeking a strategic and results-driven Assistant Marketing Manager with proven experience in B2B marketing. This role is responsible for leading the planning and execution of integrated marketing initiatives across digital and offline channels. The ideal candidate will be experienced in driving brand visibility, lead generation, and engagement—especially within the enterprise and SaaS space.

Key Responsibilities

1. Develop and Execute B2B Marketing Strategies

Design and implement integrated marketing strategies to support lead generation, product awareness, and revenue growth.

Oversee the planning and execution of multi-channel campaigns, including digital ads, events, webinars, and partner collaborations.

Work closely with Product Owners and regional branches to localize and execute marketing initiatives.

2. Brand Management

Ensure consistent brand identity and messaging across all touchpoints.

Develop, implement, and maintain brand guidelines for use across departments and external vendors.

Lead SEO, SEM, email marketing, and paid social (particularly LinkedIn) campaigns.

Monitor digital performance metrics and adjust tactics to improve engagement and ROI.

4. Content Creation & Thought Leadership

Collaborate with the content team to develop high-quality, relevant content such as blog articles, newsletters, social posts, whitepapers, and sales kits.

Drive thought leadership positioning by aligning content with industry pain points, trends, and buyer journey stages.

5. Market Research and Competitive Analysis

Conduct market research to identify customer needs, emerging trends, and competitor strategies.

Translate insights into actionable marketing strategies and product positioning.

6. Budget Management

Plan and manage the marketing budget to ensure cost-effective execution of campaigns and initiatives.

Track marketing spend and calculate return on investment (ROI) for key activities.

Lead and mentor the marketing team, encouraging collaboration, innovation, and accountability.

Work cross-functionally with sales, product, and customer success teams to ensure marketing is aligned with overall business objectives.

8. Reporting and Stakeholder Communication

Create clear and impactful reports and presentation decks to communicate marketing performance and strategy to senior leadership.

Use data-driven insights to inform future marketing decisions and continuously improve execution.

Requirements:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.

2. Minimum 5 years of marketing experience, with at least 1–2 years in a B2B-focused or managerial capacity.

3. Proven ability to plan and execute integrated marketing campaigns that generate quality leads and support long sales cycles.

4. Solid understanding of the B2B buyer journey, lead nurturing, and sales enablement strategies.

5. Proficient in digital marketing and CRM tools such as Google Analytics, LinkedIn Sales Navigator, Wordpress, etc.

6. Strong written and verbal communication skills.

7. Highly organized with strong project management skills and a hands-on, proactive approach to execution.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? Which of the following types of qualifications do you have? How many years' experience do you have as an Assistant Marketing Manager? How many years' experience do you have as a manager / team lead? Which of the following Customer Relationship Management (CRM) systems do you have experience using? Do you have experience with Search Engine Optimisation (SEO)? Do you have experience with Search Engine Marketing (SEM)? How many years of digital marketing experience do you have?

Computer Software & Networking 101-1,000 employees

A transformation powered by amazing people and ideas

IFCA MSC Berhad was founded in 1987 and we have been listed on the Malaysian Exchange of Securities Dealing and Automated Quotation Berhad (MESDAQ) on Bursa Malaysia since 2003.

IFCA has been the solution of choice for large successful developers and growing businesses in the property sector over the last 30 years. We have proven time and again that we understand the industry and we continue to grow exponentially. Nothing beats time-proven partners in business.

A pioneer of dynamic technology, the company is experiencing rapid growth. We are seeking dynamic individuals who are creative, positive-minded and innovative to be part of the IFCA family.

A transformation powered by amazing people and ideas

IFCA MSC Berhad was founded in 1987 and we have been listed on the Malaysian Exchange of Securities Dealing and Automated Quotation Berhad (MESDAQ) on Bursa Malaysia since 2003.

IFCA has been the solution of choice for large successful developers and growing businesses in the property sector over the last 30 years. We have proven time and again that we understand the industry and we continue to grow exponentially. Nothing beats time-proven partners in business.

A pioneer of dynamic technology, the company is experiencing rapid growth. We are seeking dynamic individuals who are creative, positive-minded and innovative to be part of the IFCA family.

What can I earn as an Assistant Marketing Manager