Assistant Marketing Manager

APRIL; Selangor; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading consumer goods company seeks an experienced E-commerce Manager in Selangor, Malaysia. The role involves developing and executing e-commerce strategies, overseeing online platform performance, and managing digital marketing campaigns. Candidates should have a strong background in E-commerce management with 5-7 years of experience, fluent in English and Chinese, and strong analytical skills. This position offers a dynamic environment and the opportunity to work with key market players like Lazada and Shopee.

Qualifications

• Proven experience in E-commerce management and digital marketing, ideally in consumer goods or an advertising agency.
• Demonstrable experience optimizing online stores on platforms like Lazada and Shopee.
• Fluent in English and Chinese, proficiency in Bahasa Malaysia is a plus.

Responsibilities

• Develop and execute regional e-commerce strategy aligned with sales objectives.
• Oversee performance and optimization of e-commerce platforms.
• Plan and execute integrated digital marketing campaigns.

Skills

E-commerce management

Digital marketing

Analytical skills

Education

Bachelor's degree in Marketing, Business Administration, E-commerce

Tools

Lazada

Shopee

Job description

Area of Responsibilities

• Develop and Execute Regional E-commerce Strategy:
• Formulate and implement a robust regional e-commerce strategy aligned with global sales objectives, focusing on maximizing online sales performance across key platforms like Lazada and Shopee.
• Identify new e-commerce opportunities and market trends to expand our online presence and reach.
• Work closely with local sales and marketing teams to ensure seamless integration of e-commerce activities with broader market plans.
• E-commerce Platform Management & Optimization:
• Oversee the performance of our e-commerce stores on platforms such as Lazada and Shopee, including product listing optimization, inventory management coordination, and promotional campaign execution.
• Monitor key e-commerce metrics (e.g., conversion rates, average order value, traffic, sales) and implement data-driven strategies for continuous improvement.
• Manage and optimize product content, visuals, and descriptions to enhance customer experience and drive conversions.
• Digital Marketing Campaign Management:
• Plan, execute, and optimize integrated digital marketing campaigns across various channels, including e-commerce platforms (Lazada, Shopee) and social media (Facebook, Instagram, LinkedIn, YouTube).
• Manage and allocate digital marketing budgets effectively to achieve campaign objectives and ROI targets.
• Analyze campaign performance, identify key learnings, and provide recommendations for future improvements.
• Dealer Program Management:
• Manage the regional rollout and implementation of dealer programs, including yearly strategy planning and T1/T2 contract and rebate programs, ensuring alignment with e-commerce objectives.
• Cross-functional Collaboration:
• Collaborate closely with global marketing, sales, and product teams to ensure a cohesive brand message and consistent customer experience across all touchpoints.
• Assist in the planning and execution of internal and external events, leveraging e-commerce and digital channels for promotion and engagement.
• Budget Management & Reporting:
• Track and manage marketing and e-commerce budget spending, ensuring efficient allocation of resources.
• Prepare regular reports on e-commerce performance, digital marketing campaign effectiveness, and market insights.
• Strategic & Analytical Mindset:
• This is a global marketing role requiring a blend of creative, analytical, and administrative responsibilities, with a strong focus on data-driven decision making for e-commerce growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
• Minimum of 5-7 years of proven experience in E-commerce management and digital marketing, preferably within the consumer goods industry or an advertising agency.
• Demonstrable experience managing and optimizing online stores on leading e-commerce platforms like Lazada and Shopee.
• Strong understanding of e-commerce best practices, SEO, SEM, social media marketing, and performance marketing.
• Proficiency in analyzing e-commerce data and utilizing insights to drive sales growth.
• Excellent communication skills in English and Chinese (both spoken and written). Proficiency in Bahasa Malaysia is a plus.
• Ability to thrive in a fast-paced, dynamic business environment and manage multiple priorities effectively.
• Strong interpersonal and presentation skills, with the ability to build and maintain excellent working relationships with customers, team members, and stakeholders.