Assistant Marketing Manager

PT. Richeese Kuliner Indonesia; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the F&B sector is seeking a dynamic marketing professional to spearhead their brand management and integrated marketing efforts. This role involves strategic planning, campaign execution, and community engagement to enhance brand presence and drive business growth. The ideal candidate will possess a strong marketing background, proven leadership in previous roles, and a deep understanding of market dynamics.

Qualifications

• 8+ years of experience in marketing, particularly in F&B sector.
• Proven track record in successful campaign execution.
• Strong understanding of customer experience and data insights.

Responsibilities

• Lead development of annual marketing calendar for brand consistency.
• Own planning and delivery of integrated marketing campaigns.
• Manage overall marketing budget and agency relationships.

Skills

Brand Management

Campaign Planning

Digital Marketing

Market Research

Budget Management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Marketing software

Job description

What Makes You a Great Fit

Success goes beyond skills. It’s about mindset and attitude. We’re seeking a creative thinker driven by results, a collaborative team player who excels across teams, and someone who is adaptable and thrives in a fast-paced, growing environment. These qualities are essential to succeed in our culture.

What you'll be doing

1. Brand Management & Strategy
   Lead the development of the annual marketing calendar and ensure brand consistency across all channels.
   Drive the successful execution of national campaigns, product launches, and promotions to meet business goals.
2. Campaign Planning & Execution
   Own the planning and delivery of integrated marketing campaigns, managing agencies, and media partners.
   Analyze campaign performance and make strategic recommendations to optimize results.
3. Local Store Marketing (LSM) & Community Engagement
   Develop and oversee Local Store Marketing strategies to boost traffic and local brand presence.
   Lead CSR initiatives and strategic partnerships to enhance community engagement and brand value.
4. Digital Marketing, Content & Communication
   Direct digital marketing strategies, including content planning and brand sentiment monitoring.
   Manage paid media budgets, influencer partnerships, and public relations to strengthen brand reputation.
5. Market Research & Insights
   Oversee market and competitor analysis to guide marketing strategies and identify growth opportunities.
   Present regular insights and performance reports to senior leadership for informed decision-making.
6. Budget & Agency Management
   Manage overall marketing budgets and ensure cost-effective allocation of resources.
   Lead vendor and agency management, including evaluation, onboarding, and performance review.

Your skills & experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in marketing, with a focus on brand management and communication in the F&B retail sector.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of customer experience principles, data insights, and best practices.
• Proficiency in marketing software and tools, including social media platforms, CRM systems, and analytics tools.