Assistant Marketing Manager

Principal Responsibilities:

• Manage campaign schedule and execute strong campaigns across email and other marketing channels
• Brainstorm & create new marketing campaigns to capture interest, build awareness and assist partner members through the purchase journey
• Manage the database and segmentation of members keeping abreast with best practice of email marketing and member life cycles, to target members at the right time with the right message
• Support Asia’s brands growth and be responsible in educating, nurturing, re engagement, and retention strategies to help maintain and grow member engagement, increase leads and memberships, where applicable
• Manage the creation of assets in multiple languages working with the designers and translators to build and execute multi-language campaigns
• Responsible for the creation of assets across emerging channels and Asia specific channels such as Facebook, Instagram, WhatsApp, Line, WeChat, TikTok and others
• Support the preparation of quarterly reports for partners
• Strong analytical skills to report on campaign and always-on activity on a regular basis to understand progress and optimise for best results
• Strategic data analysis skills to interpret marketing performance and find ways to improve
• Assist with the production of artwork, sourcing images and writing and editing copy
• Ability to create clear briefs for team members while also be able to interpret briefs and project tasks and deliver work in an autonomous environment
• Undertake other duties which may be negotiated from time to time with the Manager