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Assistant Marketing Manager

Club Twenty-One Retail Malaysia Sdn. Bhd.

Kuala Lumpur

On-site

MYR 40,000 - 80,000

Full time

4 days ago

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Job summary

An established industry player is seeking a highly motivated Assistant Marketing Manager to join their dynamic marketing team. This role involves collaborating with various departments to drive brand visibility and customer engagement. You will support the Senior Marketing Manager in strategizing and managing marketing initiatives across multiple brands. If you are passionate about luxury retail and have a knack for creative marketing, this is an exciting opportunity to make a significant impact in a vibrant environment.

Benefits

Medical Insurance

Dental Insurance

Health Care Insurance

Contractual Bonus

Qualifications

Minimum 3 years experience in marketing, preferably in luxury retail.
Strong communication skills in English and Bahasa Malaysia.

Responsibilities

Assist in developing and executing marketing plans across all brands.
Collaborate with teams to ensure seamless execution of campaigns.
Track and analyze campaign effectiveness for optimization.

Skills

Marketing Strategy

Digital Marketing

Market Research

Public Relations

Communication Skills

Team Collaboration

Budget Management

Education

Degree in Mass Communications

Degree in Marketing

Add expected salary to your profile for insights

We are looking for a highly motivated and creative Assistant Marketing Manager to join our dynamic marketing team. The Assistant Marketing Manager will support the Senior Marketing Manager in strategizing, executing, and managing various marketing initiatives across all brands under the company. This role will involve collaborating with multiple departments and stakeholders to drive brand visibility, customer engagement, and revenue growth.

Key Responsibilities:

A&P

Assist the Senior Marketing Manager in developing and executing marketing plans for all brands under the company, ensuring activities drive incremental revenue and maximize ROI.
Collaborate closely with brand teams to align marketing efforts and create cohesive strategies across all product lines.
Coordinate with operational teams (store, warehouse, finance, visual merchandising) to ensure the seamless execution of promotional campaigns and events with minimal disruption to ongoing operations.
Support media planning, including selecting media channels, negotiating ad placements, and securing the best possible rates and positions for all brands.
Identify and develop cross-promotional opportunities to expand the customer database and increase brand awareness.
Track and analyze the effectiveness of campaigns through response rates, attendance, and sales patterns to optimize future marketing initiatives.
Assist in managing the overall marketing budget, ensuring that expenditures are within allocated limits and projects are executed efficiently.

Market Research

Engage in regular market intelligence gathering & conduct annual competitor analysis.

Assist with press liaison activities to maximize editorial coverage, fashions spreads & exclusive features.
Responsible for increasing company visibility by leveraging C21’s media buys with target publications.
Build and maintain strong relationships with key influencers, media contacts, and fashion editors to support PR efforts and brand visibility.

Digital Marketing

Collaborate with the Senior Marketing Manager to implement digital marketing campaigns across various platforms for all brands.
Monitor and engage with social media channels, responding to customer inquiries and managing potential reputational risks.
Stay up to date on digital marketing trends and contribute ideas to enhance the digital marketing strategies for the company’s brands.

Others

To undertake ad-hoc projects assigned by the senior management of the company.

Requirements:

Degree in Mass Communications, Marketing or its equivalent.
Minimum 3 years relevant working experience in marketing. Experience in multi-brand and luxury retail (fashion/beauty) environment is an added advantage.
Highly articulate in both written and spoken English and Bahasa Malaysia. Literacy in Mandarin is an added advantage.
A resourceful team player who is outgoing, pleasant, creative and independent.
Excellent networking skills and has strong relationship with key opinion leaders, local media and press; preferably fashion editors and writers.
Excellent planning, organising and presentation skills. Highly resourceful, proactive, creative and able to manage multiple projects simultaneously.

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How do your skills match this job?

Your application will include the following questions:

What's your expected monthly basic salary? How would you rate your English language skills? Which of the following types of qualifications do you have? How many years' experience do you have as an Assistant Marketing Manager? Which of the following languages are you fluent in? How much notice are you required to give your current employer?

Textiles, Clothing & Accessories 101-1,000 employees

Club 21 is part of the COMO Group. We focus on luxury retail, from fashion (kids, womenswear, menswear) to accessories, homewares and technology. We currently operate in Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, United Kingdom and the USA.

Club 21’s success as an international leader in lifestyle luxury is supported by full vertical capabilities. Our 3,800 employees across four continents are engaged in wholesale distribution, sourcing, brand guardianship and vertical retail. Because of an intimate knowledge of our markets, and relationship with customers, Club 21 is sought-after as a partner in establishing new business opportunities. A strong sense of partnership underpins all our business relationships. In each case, we work with partners to grow markets intelligently while protecting the core principles of their brands.

Product & Services

Club 21’s heritage is in building new markets for brand-owners. Today, we manage more than 30 luxury brands and operate more than 200 stores worldwide.