Assistant Manager, Trade Marketing (FMCG)

DKSH Group; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing services provider in Petaling Jaya is seeking a professional for a sales liaison role. Responsibilities include developing trade marketing plans and evaluating promotional campaigns. Candidates must have a minimum of three years in a similar position and a Bachelor's degree in a related field. Strong analytical and communication skills are essential. This is a great opportunity to join a dynamic team and drive impactful marketing strategies.

Qualifications

• Minimum three years’ experience in a similar role.
• Strong understanding of clients' industry, business, and products.

Responsibilities

• Act as liaison between client Commercial Sales and DKSH.
• Track updates for promotion executions and provide feedback.
• Conduct post-evaluation of national campaigns.

Skills

Effective communication skills

Project management skills

Analytical background

Understanding of clients' industry

Education

Bachelor's degree in Business Studies

Bachelor's degree in Marketing

Bachelor's degree in Economics

Job description

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Location:

Petaling Jaya, MY, MY

Global Business Unit: CG

Job Function: Sales

Requisition Number: 189385

Description:

General Responsibilities

Act as the key liaison between client Commercial Sales, Client Marketing & DKSH Channel Leads/Sales Managers in developing and executing trade marketing plans aligned with Sales & Marketing objectives, including:

• Identifying key accounts for promotion implementation and aligning on allocations based on growth targets.
• Proposing and aligning on impactful display supports to gain strong visibility in key accounts.
• Shortlisting accounts for NPD launches based on an aligned NPD launch process.
• Consolidating overall national campaign and channel execution details for communication to the sales operation team in monthly trade bulletins.

Additional responsibilities include:

• Performing tracking updates for promotion executions based on agreed timelines and providing timely feedback on effectiveness during execution for immediate rectification.
• Conducting post-evaluation of all national campaigns, including in-store promotion initiatives.
• Providing competitor information, such as updating monthly Pricing Tracker & Promotion Mechanics, tracking new product launches, and monitoring competitor trade promotion activities.
• Working closely with KAM and merchandisers to ensure timely placement of marketing materials in-store (POSM/Promo price updates, promo stock availability).
• Collaborating with DKSH Client Management & VAS team to ensure co-packing and product rework (stickering) are completed on time to meet trade selling plans.
• Working with Marketing to update Must Sell SKU (MSS) for respective channels as needed.
• Developing channel-exclusive promotions with Channel Leads & DKSH National Sales Managers/Key Account Managers to drive sales and close sales gaps.

Functional Skills and Knowledge

• Minimum three years’ experience in a similar role.
• Strong understanding of clients' industry, business, and products.
• Effective communication skills.
• Proven project management skills.
• Strong analytical background with knowledge of statistical analysis methods.

Education

• Bachelor's degree in Business Studies, Marketing, Economics, or a related discipline.