Assistant Manager, Trade Marketing

Universal Robina Munchy's; Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

A leading FMCG company is looking for a Marketing Executive to support category development through effective planning and execution of marketing plans. The role involves managing national promotions, sampling execution, and evaluations to drive product success. The ideal candidate will possess a degree in Business or Marketing along with strong experience in category development, particularly within the FMCG industry.

Qualifications

• Minimum Degree in Business / Marketing.
• Minimum 5 years related experience with minimum 3 years in category development.
• Experience in the FMCG industry is an added advantage.

Responsibilities

• Responsible for all national promotion & NPD POSM purchase.
• Lead sampling execution with sales team.
• Prepare National Promotion Post Promo Evaluation.

Skills

Category Development

Planning

Execution Excellence

Marketing Plans

Education

Degree in Business / Marketing

Job description

Job Description

Job Summary / Purpose

• Support Category Development to jointly develop category / brand vision with marketing. Planning and execution excellence for marketing plans and NPD launches.
• Lead POSM preparation and sampling execution with internal stakeholders. Plans, track and review performance for future learnings and improvement.
  
  

Key Responsibilities

• Responsible for all national promotion & NPD POSM purchase, APC preparation, delivery, tracking and process invoices.
• Lead sampling execution with sales team by preparing sampling outlet list and manage issues faced by sales team & agency.
• To ensure National Promotion forecast volume is according to budget or PNL.
• To prepare display conformance photo report for incentive purpose.
• Manage additional Trade Display Budget – drive additional display for campaign / NPD, manage claim of trade display and listing fees of NPD.
• Prepare National Promotion Post Promo Evaluation and share with internal teams.
• Preparation of new launch product – establish quantity of listing sample & pack to deliver to sales team.
• To prepare Sales Bulletin for sales manager to brief sales rep / merchandiser during month end meeting.
• Clearance fund / listing fees management.
  
  

Requirements

• Minimum Degree in Business / Marketing.
• Minimum 5 years related experience with minimum 3 years’ experience in category development.
• Experience in the FMCG industry is an added advantage.
  
  

Apply Now