Assistant Manager Trade Marketing

DKSH Group; Petaling Jaya; On-site; MYR 60,000 - 84,000; Full time

Job summary

A leading company seeks a Trade Marketing Manager to drive retail sales through trade promotions and manage marketing strategies. The successful candidate will execute comprehensive marketing plans, manage budgets, and analyze market trends to ensure effective trade marketing activities. The role focuses on collaboration with clients and internal stakeholders to align marketing initiatives effectively, enhancing sales efforts in the retail sector.

Qualifications

• Minimum 5 to 6 years experience in a similar role.
• Demonstrate fluency in English (both written and spoken).

Responsibilities

• Develop and execute trade marketing plans.
• Manage departmental budgets and costs.
• Monitor and analyze market trends and consumer behavior.

Skills

Analytical skills

Marketing planning

Market research

Education

Degree in Marketing

Job description

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Location:

Petaling Jaya, MY, MY

Global Business Unit: HEC

Job Function: Marketing

Requisition Number: 183388

Description:

Job Summary

• Jointly develop and execute trade promotions for clients to drive sales in the retail.
• Execution of trade marketing plan.
• Management BTL expenses.
• Track & monitoring progress of campaigns.
• Conduct business review with client.

General Responsibilities

• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
• Develop, monitor and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives
• Monitor, analyze and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products, target customer groups, etc.
• Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses
• Consolidate trade marketing plans of various clients into one coordinated plan. Identify trade marketing upselling activities to integrate sales and marketing efforts
• Oversee and manage implementation of trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities
• Develop, manage and monitor the execution of above the line marketing campaigns and go-tomarket activities, including in-store promotional initiatives
• Provide sales and trade spend tracking reports, including insights by channels, product categories, etc. Track target achievements, measure return on investment and evaluate effectiveness of trade marketing plans
• Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers' needs
• Align with clients on agreed plans related to merchandising/planograms, trade promotions, instore execution, multiple points of purchase, point of sale materials, etc.
• Work closely with client to conduct product training programs and organize CPE

Functional Skills and Knowledge

• Demonstrate sound knowledge and understanding of the business and industry, especially product categories and channels
• Proven capabilities in marketing planning, market research and demand forecasting, as well as a sound understanding of customer needs and client marketing needs
• Demonstrate advanced research and analytical skills
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
• Demonstrate fluency in English (both written and spoken)

Education

• Degree or professional qualification in Marketing/Pharmacy or a related discipline
• Minimum 5 to 6 experience in a similar role.