Assistant Manager, Social Media | TNG Digital

Touch 'n Go Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

An innovative company is seeking a dynamic social media specialist to drive engagement and brand awareness across various platforms. In this exciting role, you will develop and implement creative social media strategies, produce engaging content, and analyze performance metrics to optimize outreach efforts. You will collaborate with diverse teams to enhance product visibility and community interaction, making a meaningful impact on the brand's presence. If you are passionate about social media and thrive in a creative environment, this opportunity is perfect for you to showcase your talents and make a difference.

Benefits

Hybrid work environment

Flexi hours

Home workplace subsidy

eWallet meal allowance

Unlimited pantry fruits and snacks

Mobile and broadband reimbursement

Outpatient medical benefits for dependants

Additional family leave

Comprehensive medical coverage

Corporate membership discounts

Qualifications

• Must have excellent English and Mandarin skills with strong attention to detail.
• Prior experience in community management or copywriting is advantageous.

Responsibilities

• Develop and implement social media strategies aligned with brand direction.
• Create engaging social media content and track performance metrics.

Skills

Excellent written and spoken English

Excellent written and spoken Mandarin

Community management

Copywriting

Social media platform knowledge

Time management

Interpersonal skills

Creativity

Tools

TikTok

Xiao Hong Shu

YouTube

Instagram

Facebook

Job description

We fuel the ideas and ambitions of our people with an environment built on Our DNA of Love, Entrepreneurship, Agility, and Passion – LEAP!

We are a culture that empowers everyone to innovate and create solutions that will leave a positive impact on our communities and our nation. Touch ‘n Go will always be here to inspire our talents to grow as leaders and innovators, giving you the power to make a difference.

What would you do?

1. Assist in developing and implementing social media strategy that is aligned with the brand direction.
2. Develop highly engaging social media posts including static and interactive content, as well as videos.
3. Shoot and edit videos for social media.
4. Adapt, repurpose, and distribute content in a multi-channel environment.
5. Schedule social posts according to the social master calendar.
6. Prepare monthly and campaign social media reports in a timely manner.
7. Track social performance and analyse the effectiveness of content according to the platform.
8. Collaborate with internal stakeholders and other departments to drive education and usage of the products through social media.
9. Recommend and optimise social media content for business units to improve audience engagement.
10. Conduct market research and analyse competitors’ social activities.
11. Stay up to date with the latest social media best practices and identify the latest social media trends/technologies.
12. Ideate and plan for campaigns that are aligned with the brand and marketing objectives.
13. Produce high-quality content in a variety of mediums for social media at scale and with a flair for our audience.
14. Actively track and monitor all social media platforms, including monitoring conversations/buzz on topics related to the brand and industry.
15. Manage administrative tasks for relevant projects or events.

Who should join us?

1. MUST HAVE: Excellent written and spoken English and Mandarin with impeccable spelling, grammar, and punctuation.
2. Proficiency in written and spoken BM is an added advantage.
3. Prior experience with online community management, copywriting, and/or blogging will be advantageous.
4. Highly creative, team player, results-achiever, and can work in a multicultural environment.
5. Excellent knowledge of TikTok, Xiao Hong Shu, YouTube, Instagram, Facebook, and other social media platforms and their respective performance metrics.
6. Follow through with projects, tasks, and jobs given.
7. Ability to multitask and maintain deadlines using good time management and organisation skills.
8. Passionate about social media.
9. Good business mindset and communication skills, understanding human behaviour and how online activity impacts the business.
10. Self-motivated, proactive, team-spirited, with strong interpersonal skills.
11. Responsible and dependable.
12. High level of computer literacy.

Our Perks & Benefits:

1. Hybrid, Flexi hours and home workplace subsidy.
2. eWallet meal allowance.
3. Unlimited office pantry fruits, snacks and drinks.
4. Mobile and broadband subscription reimbursement.
5. Flexibility to opt for dependants coverage (spouse, child, parents, or parents-in-law) for outpatient medical benefits.
6. Additional leave including family leave and paid care leave to care for family members.
7. Medical coverage including dental, optometrist, mental care, maternity, registered Traditional Chinese Medicine (“TCM”), and Chiropractic.
8. Corporate membership discount and many more to explore.