Assistant Manager, Social Media (Sales, Retail & Leisure)

Sime Darby Property; Petaling Jaya; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading property firm in Malaysia is seeking an Assistant Manager, Social Media (Sales, Retail & Leisure) to drive impactful social media strategies. You will manage the advertising budget, execute media plans, and collaborate with internal teams and agencies for integrated campaigns. The ideal candidate has 4-6 years of relevant experience and a Bachelor's degree in a related field. This role features a dynamic work environment focused on brand visibility and engagement.

Qualifications

• 4-6 years' experience in media planning, social media management, or integrated marketing.
• Strong understanding of paid media platforms and social analytics tools.
• Experience in property, retail, or lifestyle industries is preferred.

Responsibilities

• Plan and manage paid and organic social media strategies.
• Develop monthly content calendars for key campaigns.
• Monitor and analyze social media performance, providing monthly reports.

Skills

Analytical skills

Communication skills

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube)

Paid media platforms (Meta, Google, Programmatic)

Job description

Requirements

Role Summary

We are looking for a digitally savvy, detail-oriented, and results-driven individual to join our Central Marketing team as an Assistant Manager, Social Media (Sales, Retail & Leisure). This role is responsible for driving impactful and cost-efficient social media and paid media strategies, managing our Advertising & Promotions (A&P) budget, and leading social media planning and execution across Sales Campaign, Retail, and Leisure verticals. You will collaborate closely with internal teams, media partners, and creative agencies to execute integrated campaigns that grow brand visibility, engagement, and business impact.

Key Responsibilities:

• Social Media Management
• Plan and manage paid and organic social media strategies across platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube
• Develop monthly content calendars aligned with key campaigns, launches, and seasonal activities across Property, Retail, and Leisure segments
• Work closely with content and design teams to brief, review, and publish engaging social content
• Drive performance based on set KPIs, including number of likes, shares, comments, views, CTR, and engagement rate
• Monitor and analyze post and campaign-level performance, providing monthly reports and actionable optimizations to meet targets
• Media Buying, Negotiation & Optimization (Consolidates media strategy, planning, budget, performance, and stakeholder management)
• Plan and execute media strategies (digital, social, print, radio, OOH) to support across property development, sales campaigns, retail and leisure campaigns in driving awareness, footfall and lead generation
• Liaise with appointed media agencies and media owners to execute and optimize media buys and ensure timely campaign rollouts
• Negotiate with media owners and agencies for added value (bonus ads, editorial coverage, premium placements)
• Analyze media and campaign performance; provide clear insights and recommendations to improve ROI and cost-efficiency
• Manage and monitor Advertising & Promotions (A&P) budget, ensuring efficient spend, compliance, and cost-saving opportunities via bundling or in-house media asset usage
• Work with finance and internal teams to prepare budget forecasts, track spends and reconcile costs
• Drive cost-saving initiatives such as media bundling, strategic buying, and own asset investment planning
• Governance, Documentation & Compliance
• Maintain up-to-date records of media contracts, A&P budgets, campaign timelines, and proof-of performance
• Ensure that all media activities adhere to brand guidelines, industry standards, and legal requirements
• Support media audits and procurement processes when necessary
  
  

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 4-6 years' experience in media planning, social media management, or integrated marketing (agency or in-house)
• Strong understanding of paid media platforms (Meta, Google, Programmatic) and social analytics tools
• Familiarity with traditional media (print, radio, OOH, TV) is a plus
• Excellent analytical, communication, and stakeholder management skills
• Experience in property, retail, or lifestyle industries is preferred