Responsible for content development and devising an outbound marketing plan to drive visibility and stimulate demand for products, which includes crafting core messaging pillars and product positioning.
Key Responsibilities
Manage and oversee the implementation of a strategic marketing plan that differentiates the products in the market. The marketing activities may include content development, distribution of content, integrated customer marketing programs, and new lead generation campaigns.
Oversee the development of promotions and all marketing communications to meet the objectives.
Develop a marketing plan and customer engagement strategy to build product visibility and seek opportunities to generate new leads.
Work with Project Management and Sales Management functions to gather relevant data and feedback, conduct periodic product analysis, and optimize as needed.
Evaluate market conditions, key trends, consumer behavior, and competitor data, and provide recommendations for effective product marketing plans.
Build, lead, supervise, and develop a team.
Manage meeting content and presentations, including discussions with business partners and other internal stakeholders to drive appropriate product marketing activities for impactful results.
Comply and adhere to all matters pertaining to Quality, Safety & Health, and Environment related to the job scope and workplace as required by the Company.
Any other duties assigned from time to time by Management.
Qualifications
Degree in Marketing / Business / Commerce or equivalent.
Skills & Abilities
Knowledge in administrative works.
Proficient in the English language (both written and verbal).
Proficient in Microsoft Office suites (Excel, Word, PowerPoint).
Proficient in communication and listening.
Proficient in financial management.
Good leadership, negotiation, and analytical skills.