Assistant Manager - NPD Marketing (FMCG F&B)

Our client is a growing name in the FMCG space, delivering consumer-centric innovations with quality and speed. With an exciting product pipeline and a bold growth roadmap, they are now looking for an Assistant NPD Manager to support new product initiatives across marketing, operations, and commercial functions.

This is a high-impact, strategic role that supports the development and execution of new product launches and key commercial initiatives. As Assistant NPD Manager, you’ll work cross-functionally to drive innovation, streamline processes, and help the company scale. You’ll support efforts in launching new products, enhancing operational efficiencies, and executing retail or category-expansion projects that align with business goals.

• Lead and support end-to-end NPD projects including concept development, packaging, pricing, and product launch planning

• Collaborate with Product Development, R&D, and Marketing to translate consumer insights into innovative products

• Coordinate new retail store rollouts, including layout, design, and operational setup

• Identify and implement cost-saving measures across the value chain (manufacturing, procurement, logistics)

• Support potential M&A or partnership evaluation with basic due diligence and project coordination

• Conduct category and trend analysis to identify product gaps and strategic opportunities

• Collaborate closely with Sales and Commercial team to develop effective go-to-market strategies

• Monitor and evaluate NPD project timelines, cost targets, and execution milestones

• Ensure food safety compliance and product quality standards are met throughout the development process

• Bachelor’s degree in Marketing, Business, or a related field

• Minimum 5–8 years of experience in NPD, product marketing, or commercial project roles, preferably within FMCG

• Strong coordination and project management experience across multiple functions

• Solid commercial and financial acumen, with a hands-on approach to execution

• Comfortable with ambiguity and fast-paced environments

• Excellent communication and stakeholder engagement skills

• Familiarity with basic supply chain, manufacturing, or retail operations is a plus

skills

no additional skills required

qualifications

no additional qualifications required

education

Bachelor Degree