Assistant Manager Marketing Communications

Plaza Premium Group; Sepang; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in the hospitality industry is seeking a Marketing Communications professional to implement brand strategies and enhance communications across multiple platforms. The role involves working closely with sales and product management teams to achieve marketing objectives and develop innovative strategies to elevate brand awareness and engagement in the Southeast Asian market.

Qualifications

• 4-5 years of relevant experience in marketing communications.
• Strong understanding of brand strategy and marketing principles.
• Experience in sponsorship marketing and digital campaigns preferred.

Responsibilities

• Assist the MarCom team in implementation of brand strategies.
• Oversee marketing communications strategies including events and campaigns.
• Monitor performance of marketing efforts and prepare reports.

Skills

Written communication

Verbal communication

Creative thinking

Proactivity

Teamwork

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Mass Communication

Bachelor’s Degree in Business Administration

Job description

JOB RESPONSIBILITIES:

• Assist the MarCom team in implementation of the Brand strategies.
• Be actively involved in marketing communications strategies for new and existing products.
• Overseeing implementation of the Marketing Communications strategies - including campaigns, events, digital marketing, and PR.
• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Assist on day-to-day activities of the marketing communications team including sub-division of Graphics Design.
• Ensuring that the marketing objectives are implemented by the marketing communications team.
• Work closely with product management team to define marketing materials and programs.
• Work with corporate’s loyalty program & partnering marketing (SEA), not limited to B2B, B2B2C and B2C.
• Work on Sponsorship Marketing (SEA) – Annual Dinner, Airline, Bank & Corporate.
• Assist to develop new Marketing Strategies (with minimum cost) to increase company awareness and brand name, as well as revenue.
• Work on new social media plan, including contest, video and posting. Generate customer engagement and involvement, and increase market penetration.
• Monitor and overseeing the performance of internal and external agencies. Prepare monthly report on the ROI and KPI for management review.
• Developing and delivering marketing and communications strategies for the organization.
• Undertake continuous analysis of competitive environment and consumer trends.

REQUIREMENTS:

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or related field.
• 4-5 years of relevant experience in marketing communications, brand management, or corporate marketing.
• Experience in B2B, B2B2C, and B2C marketing environments is an advantage.
• Prior involvement in sponsorship marketing, digital campaigns, and event planning is preferred.
• Strong understanding of brand strategy, marketing principles, and communications planning.
• Excellent written and verbal communication skills in English (additional languages are a plus).
• Creative, proactive, and able to work independently as well as in a team environment.
• Familiar with Southeast Asia (SEA) market trends and consumer behavior is a plus.