Assistant Manager - Marketing & Communication (Corporate Branding)

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading bank in Malaysia seeks an Assistant Manager for Marketing & Communication. This role involves managing brand integrity, overseeing impactful campaigns, and collaborating across regional markets. The ideal candidate will have a degree in a relevant field and experience in advertising or marketing departments.

Qualifications

• Malaysian citizen.
• Proficient in English (spoken and written).
• Experience in Account Servicing or Strategic Planning is preferred.

Responsibilities

• Ensure consistent brand imagery across all brand properties and assets.
• Manage creative process for impactful campaign execution.
• Plan special brand projects across multiple markets.

Skills

Brand Management

Campaign Execution

Creative Process Management

Copywriting

Project Management

Education

Degree in Advertising

Degree in Mass Communications

Job description

Overview

The Assistant Manager - Marketing & Communication (Corporate Branding) will report to the Manager - Marketing & Communications (Corporate Branding) and responsible for delivering brand and marketing communications including bankwide and product campaigns, advertising and marketing materials. The successful candidate will take ownership of the brand and drive initiatives in building the desired brand image and positioning in customers’ minds, and to drive the overall brand health versus competitors and industry.

Job Responsibilities

• Brand guardian to set style guides, brand guidelines to build consistent brand imagery across all brand properties and assets, and provide guidance and advisory to the Group, including regional markets
• Manage creative process including conceptualization, visuals, copywriting and production to ensure impactful campaign execution
• Creating and managing brand, corporate and promotional materials, collaterals and brand assets to support brand and other business units
• Plan and manage special brand projects across all markets including Malaysia, Singapore, Cambodia, Vietnam, Hong Kong.
• Support in coordination and execution of key marketing campaigns to drive brand health and visibility

Job Requirement

• Malaysian citizen.
• Degree in Advertising, Mass Communications or equivalent.
• Working proficiency in English (spoken and written).
• Candidate with past experience in Account Servicing or Strategic Planning in advertising agencies; or experience in Brand or Marketing Department is preferred
• Proven experience in managing and executing effective advertising campaigns and on-ground activations or events.

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for an interview. You can also check on your application status by logging into your candidate account.

HLB Careers Link:

https://hlb.wd3.myworkdayjobs.com/HLBCareers/job/HLT-Hong-Leong-Tower/Assistant-Manager--Marketing---Communication--Corporate-Branding-_JR0000021055

For more job opportunities, please go to HLB Careers:

https://hlb.wd3.myworkdayjobs.com/HLBCareers/