Assistant Manager - Marketing & Communication (Business Campaigns & Analytics) | Kuala Lumpur, MY

Hong Leong Bank; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

Hong Leong Bank is seeking an Assistant Manager for Marketing & Communication with strong analytical skills. The role involves collaborating with Data Science to guide marketing strategies and improve campaign performance. Ideal candidates will have a background in marketing, data analysis, and excellent communication skills. Join a leading financial institution to maximize your potential.

Qualifications

• Experience in data analysis and marketing campaigns.
• Ability to translate AI/ML insights into actionable business strategies.
• Strong communication and presentation skills.

Responsibilities

• Act as key analytics partner to evaluate business problems.
• Collaborate with Data Scientists for AI/ML model development.
• Support real-time marketing efforts through customer behavior analysis.

Skills

Analysis

Collaboration

Problem Solving

Data Interpretation

Communication

Education

Bachelor's degree in Marketing or related field

Job description

Assistant Manager - Marketing & Communication (Business Campaigns & Analytics)

Assistant Manager - Marketing & Communication (Business Campaigns & Analytics)

If you are looking to excel and make a difference, take a closer look at us...

• Act as the key analytics partner to the business to understand and evaluate business problems by conducting discussion sessions with product managers, gathering data and requirements, and defining solutions.
• Perform in-depth investigation via hypothesis creation and deep dive analysis to prove or disprove hypotheses, uncover new insights, and develop meaningful and actionable solutions to guide decision-making and business strategy.
• Collaborate closely with Data Scientists from the Data Science Lab by providing business insights, context, and direction during AI/ML model development.
• Translate AI/ML findings into business language and build storyboards to present findings, recommendations, and action plans.
• Validate analysis and AI/ML model findings by piloting journeys, either in batch or in real-time, with a selected test group of customers.
• Review and evaluate campaign requests and performance to structure campaigns, reducing ad hoc demand and improving resource and time management.
• Support real-time continuous marketing efforts by uncovering new business opportunities for cross-sell, upsell, and attrition through ongoing analysis and monitoring of customer behavior.
• Act as the key business partner to product managers, providing guidance and advice to stakeholders across the bank to develop engaging and relevant content for campaigns to optimize response.
• Develop, maintain, and improve campaign trackers to support campaign performance reviews, as well as analytic marts to accelerate analysis.
• Enhance data availability by combining primary and secondary sources to enrich analysis capabilities.
• Create a collaborative team environment to share data, scripts, results, and findings to improve process efficiency and maximize value.
• Communicate ideas, methodologies, results, and recommendations clearly through reports, presentations, and visualizations to peers and management.

About Hong Leong Bank

We are a leading financial institution in Malaysia with a century of entrepreneurial heritage. Our comprehensive financial services, guided by a Digital-at-the-Core ethos, have earned us industry recognition for making banking simpler and more effortless. Our offerings span nationwide in Malaysia, with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We value diversity, inclusion, and merit, aiming to attract and recruit the best talent. We are digitizing the employee journey to support lifelong learning, career growth, and internal talent development.

Realize your full potential at Hong Leong Bank by applying now.

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