Assistant Manager, Marketing (Advertising & Promotion)

Sime Darby Property Berhad; Petaling Jaya; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading property development company seeks a Marketing Executive to support the Marketing Manager in planning and executing effective marketing strategies for townships. Responsibilities include driving financial returns, increasing brand engagement, and improving product marketability. The ideal candidate will possess a Bachelor's degree and at least 3 years of relevant experience in marketing.

Qualifications

• Minimum of 3 years of relevant experience.
• Strong analytical skills for competitor analysis.
• Experience in managing marketing campaigns.

Responsibilities

• Assist in formulating marketing & sales strategies to meet revenue targets.
• Monitor A&P expenses and advertising effectiveness.
• Enhance product marketability through research and competitor analysis.

Skills

Marketing Strategy

Brand Management

Social Media Management

Education

Bachelor’s degree in Marketing, Business Management, or equivalent

Job description

To support the Marketing Manager, BU1, in the overall planning and implementation of effective Township and Product Marketing and Sales Plans, ensuring the timely execution of all New Launches as per the Budget Plan for Townships under Business Unit 1, i.e., Denai Alam, Bukit Jelutong, Elmina East, Elmina West, and Elmina Business Park.

Job Responsibilities

Drive Financial Returns for Business Unit 1

• Assist the Marketing Manager in formulating marketing & sales strategies to meet revenue, sales, and profit targets for the Financial Year as per the Budget Plan.
• Assist in developing and monitoring the rollout of marketing programs and ensure the timely execution of plans for new launches, ongoing projects, and completed products.
• Monitor the utilization of A&P expenses and advertising effectiveness to ensure alignment with the budget.

Increase Brand Engagement and Value for Townships in Business Unit 1

• Propose, support, and monitor the execution of brand campaigns for Township BU1.
• Plan, coordinate, and execute events to enhance brand value and engagement for the townships in BU1.
• Ensure ROI targets for brand campaigns and events are met.
• Actively monitor and improve social media presence for the townships and products.

Improve Product Marketability

• Enhance product marketability and profitability by researching and proposing ideas to leverage market opportunities and trends.
• Conduct competitor analysis through ground and desktop research regularly.
• Monitor competitors’ sales packages and marketing campaigns, proposing strategies to differentiate from competition.

Agency and Stakeholder Management

• Participate in Client Consultant Meetings (CCM) to ensure market-driven product creation.
• Prepare and deliver briefings to Advertising/Media/Event Agencies to ensure effective A&P initiatives.
• Collaborate with Advertising, Media Agencies, and media owners on job briefs and production processes.
• Ensure compliance with SDP Brand Guidelines, Housing Ministry regulations, and obtain necessary approvals.
• Update activities and product/campaign information across all offline and online channels, including the Sime Darby Property website, project microsites, and Online Booking System.

People Engagement

• Establish and maintain good relationships with local authorities, supply chain partners, customers, and other stakeholders.
• Supervise and mentor junior team members to achieve company goals.

Education and Professional Experience

• Bachelor’s degree in Marketing, Business Management, or equivalent.
• Minimum of 3 years of relevant experience.