Assistant Manager, Marketing

Winstar Aluminium Manufacturing Sdn Bhd; Kepong; On-site; MYR 70,000 - 110,000; Full time

Job summary

WINSTAR ALUMINIUM MANUFACTURING SDN BHD in Malaysia seeks a senior marketing professional to develop and execute a robust brand strategy, elevating online and offline presence across B2B2C and industrial segments.

You will manage campaigns, integrate online-offline channels, create content, explore AI tools, and lead a team to drive engagement, leads, and growth while collaborating with senior management.

Qualifications

• Diploma or bachelor’s degree in Marketing or related field.
• Experience leading brand strategy and campaigns across multiple channels.
• Experience leveraging AI tools for campaign ideation, content creation and analytics.
• Strong analytical skills with end-to-end project management abilities.

Responsibilities

• Develop and execute a robust brand strategy across online and offline channels.
• Plan, manage and optimize multi-channel campaigns to drive awareness and leads.
• Lead, mentor and motivate marketing team to achieve growth targets.
• Collaborate with senior management to align branding with business goals.

Skills

Brand marketing

Campaign management

Team leadership

AI in marketing

Education

Diploma/Bachelor’s in Marketing or related field

Job description

Develop and execute a robust brand strategy to establish and enhance the company’s online and offline presence;

Enhance company brand positioning across B2B2C, industrial distribution, B2Cconsumer segments and enhance customer engagement;

Expand brand awareness for the Company and its sub-brands to drive footfall and generate leads;

Manage all marketing assets, including visuals, digital content and promotional materials, ensuring efficient internal organization, tracking and accessibility.

Campaign Management

Plan, execute and optimize multi-channel marketing campaigns, encompassing content marketing, digital marketing, affiliate marketing, event marketing and offline marketing to enhance brand awareness, product marketing, drive engagement and leads generation;

Integrate online and offline channels (O2O) to elevate customer experience, boost leads generation, increase sales and enhance efficiency on user-experience;

Develop and manage compelling content for various channels, including social media, e-commerce platforms, digital content, videos, websites, promotional materials and sales kits, ensuring timely and high-quality execution;

Lead the exploration, evaluation and implementation of AI tools and platforms to enhance marketing efficiency, creativity and performance;

Collaborate with superior to pilot, evaluate and implement AI solutions that streamline marketing processes;

Drive lead generation efforts through targeted digital campaigns, SEO, SEM strategies and strategic partnerships, ensuring a continuous flow of qualified leads;

Monitor and analyze campaign performance metrics to optimize marketing efforts, track KPIs and achieve marketing objectives.

Leadership and Other Responsibilities

Lead, inspire and mentor team members to embrace a growth mindset, thereby enhancing brand awareness, acquiring customers and expanding market presence;

Develop innovative marketing strategies to achieve maximum market penetration and foster a culture of continuous improvement and adaptability within the team.

Are You:

Diploma/ Bachelor’s degree in Marketing, Public Relations or related field;

Ability to work autonomously on assigned projects while effectively collaborating with various teams. This involves balancing self-direction with group cooperation to ensure efficient tasks completion and positive contribution to team dynamics;

Strong understanding and experience of how to leverage AI for campaign ideation, content creation, performance analysis and customer insights;

Demonstrated ability to evaluate, propose and integrate emerging AI solutions to enhance marketing efficiency, creativity and strategic outcomes;

Strategic thinker with a results-driven approach and strong analytical skills;

Possesses strong end-to-end thinking with robust project management skills;

Creative thinker with strong problem-solving skills and the ability to adapt strategies based on analytics and feedback;

Positive attitude with a commitment to growth and development;

Experience in a senior marketing role with demonstrated leadership skills is advantageous.

WINSTAR ALUMINIUM MANUFACTURING SDN BHD delivering high quality products and services in aluminium industry since year 2000. We are specialized in manufacturing, marketing and trading of aluminium extrusions, profiles, ladders, accessories and etc. which is widely used in various sectors such as constructions, industries, furniture, agriculture and house-hold sectors.

Our 6-acres manufacturing plant is located at Ijok, Selangor. Our existing integrated production facilities including extrusion presses have an annual production capacity of 10,000 metric tonnes. We constantly develop and sources for new innovative products, ideas and solution to stay ahead of competition within the industry.