Assistant Manager, Livestream

Company Confidential; Hulu Kelang; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company is looking for a Livestream Manager to lead and optimize livestreaming efforts. In this role, you'll manage operations, develop strategies, and analyze performance to enhance viewer engagement and sales across platforms. A strong background in livestream production and team leadership is essential.

Qualifications

• Proven track record of managing and executing successful livestream events.
• Strong leadership skills to manage teams and partners.
• Ability to adapt to shifts and public holiday work.

Responsibilities

• Manage end-to-end livestream operations including planning and execution.
• Collaborate with teams to develop a comprehensive livestream strategy.
• Analyze performance metrics and provide actionable insights.

Skills

Livestream Production

Content Strategy

Operational Management

Leadership

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Job Summary

Lead and optimize our livestreaming efforts across multiple platforms. A strong background in livestream production, content strategy, and operational management. This role is critical in driving engagement, maximizing viewership, and ensuring that livestream operations run smoothly

Responsibilities

Livestream Planning & Execution

• Manage end-to-end livestream operations, including planning, coordination, and execution of livestream events.
• Identify key platforms to maximize reach, engagement and sales.
• Stay up to date on industry trends and best practices, recommending new approaches and innovations to keep the livestream offerings fresh and engaging.
• Work closely with internal teams (marketing, creative, design, sales) to ensure that livestream content aligns with broader business objectives and branding.

Livestream Strategy Development

• Collaborate with marketing, content, and product teams to develop a comprehensive livestream strategy aligned with company goals.
• Identify target audiences and develop engaging content tailored to these groups, ensuring high-quality, relevant livestream experiences.

Performance Analysis & Reporting

• Analyze the performance of livestream events using key metrics such as viewer count, engagement rate, and conversion.
• Provide actionable insights and reports to management, offering recommendations for improving future livestreams.
• Track and report on ROI for livestream initiatives, assessing the overall impact of livestream efforts on brand visibility and revenue.

Team Leadership and Management

• Recruit and train livestream hosts, livestream assistants.
• Provide coaching and feedback to ensure organizational goals and standards are met.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven track record of managing and executing successful livestream session/events.
• Ability to work in shifts and on public holidays.
• Strong leadership skills with the ability to manage cross-functional teams and external partners.