Assistant Manager, eCommerce & Performance Marketing

Elken; Subang Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

Join a leading direct-selling company in Malaysia as an Assistant Manager for eCommerce & Performance Marketing. You'll be responsible for planning and optimizing online sales channels and campaigns across major platforms. With a strong analytical mindset and a creative approach, you'll help drive growth and profitability while collaborating with various teams. This role provides ample opportunities for professional development and career advancement in a supportive, innovative environment.

Benefits

Medical Insurance

Training

Free Parking

Festive Goodies

Staff Purchase

Marriage Token

Qualifications

• 3+ years in eCommerce and paid-media roles.
• Experience managing multi-channel campaigns.
• Familiarity with Shopify/Magento or other marketplace platforms.

Responsibilities

• Manage online sales channels and media campaigns.
• Define eCommerce growth targets and monitor key metrics.
• Oversee product catalog updates and inventory sync.

Skills

Analytical Skills

Project Management

Collaboration

Data-Driven Decision Making

Education

Bachelor’s degree in Marketing, Business, or Analytics

Tools

Google Analytics

Advanced Excel

A/B Testing Tools

Shopify

Magento

Job description

As Assistant Manager, eCommerce & Performance Marketing, you will own the planning, execution, and optimization of our online sales channels and paid-media campaigns across Meta, Google, TikTok, Lazada, Shopee, and more. You’ll set ambitious KPIs, run A/B tests, analyse ROI, and deliver monthly insights to fuel growth and maximise profitability.

Key Responsibilities

Strategic Planning & KPI Setting

Define quarterly and annual eCommerce growth targets (revenue, conversion rate, AOV, CAC).

Develop media-mix models and budget allocations across channels to hit performance goals.

Paid Campaigns & Growth Performance

Plan, launch, and optimise paid campaigns on Meta (Facebook/Instagram), Google Ads, TikTok Ads, Lazada Sponsored, Shopee Ads, etc.

Monitor spend pacing, bid strategies, audience segmentation, and creative refresh cadences.

ROI Analysis & Reporting

Track key metrics (ROAS, CPA, LTV/CAC), conduct monthly ROI deep-dives.

Prepare concise performance decks with actionable recommendations for senior leadership.

Design and execute A/B tests on landing pages, ad creatives, copy variations, and checkout flows.

Leverage heatmaps, session recordings, and CRO tools (e.g., Optimizely, Hotjar) to improve conversion rates.

eCommerce Platform Management

Oversee product catalog uploads, pricing updates, inventory sync, and promotional setups on Shopify/Magento or marketplace stores.

Coordinate with IT and operations to ensure site stability, mobile responsiveness, and payment-gateway reliability.

Monthly & Ad Hoc Reporting

Deliver a standardised monthly performance report covering channel spend vs. budget, KPI progress, test outcomes, and next-steps roadmap.

Provide ad-hoc analyses for new market opportunities, channel expansions, or campaign pivots.

Qualifications & Skills

Bachelor’s degree in Marketing, Business, Analytics, or related field.

3+ years in eCommerce and paid-media roles, preferably in fast-paced retail or direct-selling environments.

Demonstrated success managing multi-channel campaigns (Meta, Google, TikTok, Lazada, Shopee).

Strong analytical toolkit: advanced Excel (pivot tables, VLOOKUP), Google Analytics, Ads Managers, and BI platforms.

Hands-on experience with A/B testing frameworks and CRO methodologies.

Familiarity with Shopify/Magento or major marketplace backends.

Core Competencies

Data-Driven Decision Making: You translate numbers into growth strategies.

Experimental Mindset: You continuously test, learn, and scale winning tactics.

Collaboration: You partner seamlessly with creative, IT, operations, and finance teams.

Project Management: You juggle multiple campaigns and platform updates without missing deadlines.

Adaptability: You thrive in a dynamic digital ecosystem and pivot quickly to capitalise on trends.

Why You’ll Love It Here

Play a pivotal role in shaping our eCommerce roadmap and digital-media strategy.

Work with cutting-edge tools and platforms to test bold ideas and drive measurable impact.

Enjoy a supportive culture that values creativity, analytics, and continuous learning.

Clear career progression to managerial roles.

If you’re passionate about leveraging data and creativity to drive online sales, join us and help scale our digital business to new heights!

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Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as an eCommerce Manager? Do you have experience with multi-variate and A/B testing methodologies? Which of the following online advertising methods do you have experience with? How many years of digital marketing experience do you have?

Welcome to Elken, a global direct-selling organisation founded in 1995 with a mission to enrich lives worldwide through opportunities, quality products, and knowledge. From our humble beginnings, we have grown into one of Malaysia's largest direct-selling companies, achieving annual sales of over $100 million USD and expanding our global team to over 1,000 personnel.

Welcome to Elken, a global direct-selling organisation founded in 1995 with a mission to enrich lives worldwide through opportunities, quality products, and knowledge. From our humble beginnings, we have grown into one of Malaysia's largest direct-selling companies, achieving annual sales of over $100 million USD and expanding our global team to over 1,000 personnel.

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Perks and benefits Medical Insurance Training Free Parking Festive Goodies, Staff Purchase, Marriage Token