Assistant Manager, Digital Marketing (Performance Marketing)

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in the retail industry is seeking a Digital Marketing Manager to oversee and optimize media campaigns across various platforms. The successful candidate will demonstrate strong analytical skills, effective communication, and a proactive approach to enhance campaign performance and drive ROI. In this role, you'll manage budgets, analyze data, and collaborate with both internal and external teams to achieve strategic marketing goals.

Qualifications

• Proven experience in performance marketing and media buying required.
• Strong track record in campaign analysis and performance tracking essential.
• Retail industry experience as an added advantage.

Responsibilities

• Oversee planning, execution, and optimization of media campaigns.
• Develop monthly performance reports highlighting insights and recommendations.
• Collaborate with stakeholders to present results and propose solutions.

Skills

Analytical skills

Problem-solving skills

Project management

Communication

Education

Bachelor's Degree in General / Digital Marketing

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

Job Descriptions:

• Oversee the planning, execution, and optimization of paid, organic, and owned media campaigns to meet key performance indicators (KPIs).
• Strategically manage digital media budgets to maximize return on investment (ROI) across channels such as Meta, TikTok, Google, X, XiaoHongShu and more.
• Guide the compilation, validation, and analysis of performance data to ensure accuracy and insight-driven reporting.
• Develop comprehensive and visually engaging monthly performance reports, highlighting key insights, trends, and actionable recommendations.
• Collaborate closely with internal stakeholders and cross-functional teams to present campaign results, drive continuous improvement, and propose strategic solutions.
• Work with external media partners and agencies to enhance campaign effectiveness and explore new growth opportunities.

Requirements:

• Bachelor's Degree or above in General / Digital Marketing, or relevant field of study.
• Proven experience in performance marketing and media buying, with a strong understanding of platform mechanics and audience targeting.
• Solid track record in campaign analysis, performance tracking, and reporting across digital channels.
• Strong analytical and problem-solving skills with the ability to turn complex data into clear strategies and recommendations.
• Skilled in tools such as Meta Ads Manager, TikTok Ads Manager and Google Ads.
• Confident in communicating ideas clearly and collaborating with both internal and external stakeholders.
• Strong project and time management capabilities, with the ability to handle multiple campaigns simultaneously.
• Proactive, curious, and constantly seeking to optimize for better results.
• Retail industry experience is a strong advantage.