Assistant Manager, Digital Marketing

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in Malaysia is seeking a Digital Marketing Manager to oversee a team of executives and implement social media strategies. The ideal candidate will have a Bachelor's degree and a strong background in digital marketing with proven leadership skills. This role involves managing budgets, monitoring performance metrics, and ensuring brand consistency across platforms.

Qualifications

• Minimum of 5 years of experience in digital marketing, focusing on social media.
• Proven experience in leading a team.
• Strong understanding of social media platforms.

Responsibilities

• Oversee and mentor Digital Marketing Executives.
• Develop and implement social media strategies.
• Monitor and analyze social media performance metrics.

Skills

Analytical Skills

Project Management

Content Creation

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Job Description:

1. Oversee and mentor a team of Digital Marketing Executives, who serve as brand PICs for various social media accounts.

2. Provide guidance, support, and constructive feedback to enhance team performance.

3. Collaborate with the team to develop and implement comprehensive social media strategies aligned with brand objectives.

4. Oversee the creation and curation of engaging and relevant content across various social media platforms.

5. Ensure brand consistency and adherence to brand guidelines in all social media activities.

6. Stay up-to-date with the latest social media trends, tools, and best practices.

7. Monitor and analyze social media performance metrics (engagement, reach, conversions) to identify areas for improvement.

8. Generate regular reports on social media performance and provide insights to management.

9. Utilize data-driven insights to optimize content and campaigns.

10. Plan and execute social media campaigns, including paid advertising, influencer marketing, and community engagement initiatives.

11. Coordinate with internal and external stakeholders to ensure seamless campaign execution.

12. Manage budgets and track campaign ROI.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field.

2. Minimum of 5 years of experience in digital marketing, with a focus on social media.

3. Proven experience leading and managing a small team.

4. Demonstrated experience in content creation and social media campaign management.

5. Strong understanding of social media platforms (Facebook, Instagram, TikTok, Twitter, etc.) and their respective best practices.

6. Strong analytical and problem-solving skills.

7. Strong project management and organizational skills.