Assistant Manager, Digital Marketing

SEG International Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

SEGi University and Colleges is seeking a Digital Marketing Assistant Manager to enhance its digital marketing efforts and drive the visibility of educational programs. The role involves managing various digital campaigns across platforms, executing SEO/SEM strategies, and collaborating with sales and content teams.

Qualifications

• At least 5 years of experience in digital marketing.
• Proven track record of successful digital marketing campaigns.
• Strong understanding of online marketing strategies and best practices.

Responsibilities

• Develop and manage digital marketing campaigns.
• Drive SEO and SEM strategies for increased visibility.
• Monitor and optimize performance through data analysis.

Skills

Social Media Marketing

Search Engine Marketing

Search Engine Optimisation

Data Analyses

Project Management

Tools

Google Analytics

Job description

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SEGi University and Colleges is seeking a highly skilled and knowledgeable Digital Marketing Assistant Manager to enhance and optimise our digital marketing efforts. This role is integral to driving the visibility and lead generation of our educational programs across various online channels including social media and search engines.

The ideal candidate should possess good technical knowledge in both social media marketing and search engine optimisation and marketing, with a pleasant personality.

Responsibilities:

• Develop, implement, and manage marketing campaigns that promote SEGi’s educational offerings on various digital platforms including Meta platforms, TikTok, Xiao Hong Shu, Weibo, and WeChat.
• Drive and execute strategic SEO and SEM campaigns to enhance online visibility, drive website traffic, and increase enrolment conversions.
• Collaborate with the Sales leaders on optimising our ads for maximum conversion.
• Monitor, analyse and report the effectiveness of social media campaigns and search engine strategies, making data-driven decisions to optimise performance.
• Collaborate with the content team and technical team to ensure that SEO best practices are integrated into content creation.
• Manage the budget for digital advertising, allocating resources efficiently across platforms to maximize ROI.
• Stay updated with the latest industry trends and adjustments in digital marketing tools, platforms, and best practices to keep SEGi ahead in a competitive landscape.

Key success factors:

• Strong Hands-on Technical Knowledge in Social Media Marketing, Search Engine Marketing, and Optimization: Deep understanding and proficiency in leveraging social media platforms, along with expert skills in SEM and SEO. This includes the ability to not only conceptualise and execute but also manage campaigns, analyse data, and adjust tactics in real-time to optimise campaign performance.
• Independent and Motivated Team Player: Ability to work autonomously on assigned projects while also collaborating effectively with various teams. This involves a balance of self-direction and group cooperation, ensuring tasks are completed efficiently without constant supervision, and contributing positively to team dynamics.

Requirements:

• At least 5 years of experience in digital marketing, with specific expertise in managing social media platforms and executing SEO/SEM strategies.
• Proven track record of creating and managing successful, cost-effective digital marketing, SEM and SEO campaigns.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Experience with website analysis using various analytics tools including Google Analytics as well as internal reporting tools.
• Excellent skills in creating reports and presenting data effectively to communicate actionable insights.
• Strong problem-solving skills and the ability to adapt strategies based on analytics and feedback.

To Apply:

Interested candidates should submit a resume and a cover letter detailing their experiences and successes in digital marketing, particularly in social media and SEO/SEM strategies. A portfolio of case studies on previous successes will be greatly appreciated.

Only shortlisted candidates will be notified.

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Do you have experience with Search Engine Marketing (SEM)? Do you have experience with Search Engine Optimisation (SEO)? Are you willing to undergo a pre-employment background check?

SEG International Bhd is one of the largest private educational groups in Malaysia listed on the main market of Bursa Malaysia. With more than 40 years' experience of academic excellence, SEGi's single mission is to empower every Malaysian with the opportunity to pursue a solid tertiary education that's accessible and affordable, for a brighter and more successful tomorrow.

If you aspire to redefine the benchmarks of excellence in your field, we’d like to embrace that passion with you. Together, we can Build Mutual Trust – what we hold dearly for every SEGian. We Enable Promising Minds with a holistic learning experience and constantly rediscover new ways of Doing Things Differently in your lives.

SEG International Bhd is one of the largest private educational groups in Malaysia listed on the main market of Bursa Malaysia. With more than 40 years' experience of academic excellence, SEGi's single mission is to empower every Malaysian with the opportunity to pursue a solid tertiary education that's accessible and affordable, for a brighter and more successful tomorrow.

If you aspire to redefine the benchmarks of excellence in your field, we’d like to embrace that passion with you. Together, we can Build Mutual Trust – what we hold dearly for every SEGian. We Enable Promising Minds with a holistic learning experience and constantly rediscover new ways of Doing Things Differently in your lives.

What can I earn as a Digital Marketing Manager