Assistant Manager - Digital Marketing

FamilyMart; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

FamilyMart is seeking a CRM Manager to oversee key CRM insights and strategies. The role involves collaborating with cross-functional teams to enhance member engagement and drive eCommerce growth. Ideal candidates will possess a Bachelor's degree and relevant experience in CRM or digital analytics.

Qualifications

• 3-5 years of experience in CRM or digital campaign analytics.
• Strong skills in data interpretation and action translation.
• Experience with cross-functional teams.

Responsibilities

• Oversee key CRM reports and dashboards.
• Develop member segmentation strategies for targeted campaigns.
• Manage eCommerce operations with external partners.

Skills

Analytical Skills

Project Management

Communication

Proactive Mindset

Education

Bachelor's Degree in Marketing, Business, Data Analytics

Tools

CRM Platforms

Job description

Add expected salary to your profile for insights

Drive CRM insights by overseeing key reports and dashboards to define key metrics, monitor member behavior, and extract actionable data to support loyalty growth and campaign optimisation.

Develop and refine member segmentation and targeting strategies to support personalized CRM campaigns and increase customer lifetime value (LTV).

Collaborate cross-functionally (Marketing, BI, IT) to translate insights into effective activation strategies and business impact.

Oversee the planning and optimisation of CRM-related features within the MY FamilyMart Membership App, focusing on member relevance, usability, and UI/UX experience, with the goal of driving eCommerce growth, increasing member activeness, and enhancing overall member engagement.

Also responsible for managing eCommerce operations involving external delivery partners (e.g., Foodpanda, GrabFood), ensuring smooth integration, performance tracking, and promotional execution across platforms.

Track, analyze, and improve campaign performance including voucher redemptions, reactivation, and engagement to guide ongoing improvements.

Deliver clear CRM performance reports and recommendations to key stakeholders for informed, data-led decision making.

Stay updated with evolving CRM practices, tools, and innovations to continuously enhance CRM effectiveness.

Job Requirements

Posses a Bachelor's Degree in Marketing, Business, Data Analytics, or related field.

Minimum 3-5 years experience in CRM, customer lifecycle marketing, or digital campaign analytics.

Strong analytical skills with experience in interpreting data dashboards and translating insights into action.

Familiar with CRM platforms, customer segmentation, and loyalty program mechanics.

Understanding of UI/UX principles and user behavior to optimise app-based features and member journeys.

Experience working with cross-functional teams (Tech, Creative, Operations) to execute CRM strategies and campaigns.

Excellent project management skills, attention to detail, and ability to manage multiple initiatives simultaneously.

Proactive, data-driven mindset with strong communication skills.

Willing to work in office based in Bukit Jelutong, Shah Alam

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? Which of the following languages are you fluent in? How much notice are you required to give your current employer?

Retail & Consumer Products 1,001-5,000 employees

FamilyMart is the world’s 2nd largest convenience store chain, with over 17,500 stores across various markets globally. Backed with over 40 years of experience in convenience retailing.

FamilyMart aims to constantly be ahead of social trends and diversifying social needs, ever evolving as a social and lifestyle infrastructure provider to local communities.

QL Maxincome Sdn Bhd is a master franchisee of FamilyMart and a subsidiary of QL Resources Berhad, an established company listed on the main market of Bursa Malaysia Securities Berhad. FamilyMart Co.,Ltd’s philosophy and values resonate with QL’s mission of providing nourishing agro-based products for the benefit of all. Their emphasis of delivering quality food is also a value that QL, as a food company values and sees synergy in.

Our Mission:

We create nourishing products from agro resources, leading to benefit for all parties.

Our Vision:

To be the preferred global agro based enterprise.

Our Values:

Registration No. 199601010973 (383322-D) | All Rights Reserved.

FamilyMart is the world’s 2nd largest convenience store chain, with over 17,500 stores across various markets globally. Backed with over 40 years of experience in convenience retailing.

FamilyMart aims to constantly be ahead of social trends and diversifying social needs, ever evolving as a social and lifestyle infrastructure provider to local communities.

QL Maxincome Sdn Bhd is a master franchisee of FamilyMart and a subsidiary of QL Resources Berhad, an established company listed on the main market of Bursa Malaysia Securities Berhad. FamilyMart Co.,Ltd’s philosophy and values resonate with QL’s mission of providing nourishing agro-based products for the benefit of all. Their emphasis of delivering quality food is also a value that QL, as a food company values and sees synergy in.

Our Mission:

We create nourishing products from agro resources, leading to benefit for all parties.

Our Vision:

To be the preferred global agro based enterprise.

Our Values:

Registration No. 199601010973 (383322-D) | All Rights Reserved.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

What can I earn as a Digital Marketing Manager