Assistant Manager, Digital Marketing

UNITALENT EMPLOYMENT AGENCY; Kuching; On-site; MYR 100,000 - 150,000; Full time

Job description

2. Please prepare the following documents before proceeding to number 3

• Resume/CV
• All academic certificate and transcript (SPM/STPM/Diploma/Degree/Master/PHD/Professional Certificate)
• Completed Key Selection Criteria Form

HOW TO APPLY

• EXTERNAL
• Work closely with the Manager, Prospect Experience to manage the University’s relationships with relevant suppliers, agencies, government and statutory bodies, etc.
• Develop briefs and tenders and negotiate service level agreements and contracts to ensure the University receives optimal levels of service from these providers
• INTERNAL
• Develop effective working relationships with Faculties, Schools, administrative staff and The University in Melbourne to facilitate communications and marketing processes and collaborate on projects where appropriate.
• Work closely with Student Recruitment to keep both units updated on activities and to ensure the department’s KPIs and targets are met.

Location

: Education

: Kuching, Sarawak

: Full Time

Type

JOB SUMMARY

KEY RESPONSIBILITIES

2) Marketing

3) Compliance

4) Staff Management

1) Communication and Digital Campaigns

• Plan and execute communication strategies for The University, across all marketing channels.
• Plan and execute marketing communication materials for the University in line with overall University marketing strategies.
• Provide insights and support the Manager, Prospect Experience in developing sustainable communication strategies for the University.
• Work alongside student recruitment team to with regards to the use of The University’s Brand in all publication and communication materials.
• Lead and implement the development of digital marketing campaigns based on defined and agreed-upon objectives.
• Spearhead and monitor the implementation of SEO and SEM campaigns.
• Manage and track the effectiveness of sponsored tactical online campaigns
• The Assistant Manager, Digital Marketing is responsible for achieving the set targets and Key Performance Indicators (KPIs) of the unit. The position will work closely with the Manager, Marketing and student recruitment team to assist in the acquisition target for the pre-university and degree qualifications portfolio.
• The position is responsible for assisting the Manager, Marketing to develop and implement strategies and tactics which build awareness and preference for The University in domestic and international markets for the purpose of student recruitment.
• This is a role that works across the whole University to provide a consistent, cohesive and strategic approach to marketing communications strategies of the University. Areas of responsibilities are inclusive of Marketing Communications, Public Relations, Publication and Content Development across domestic and international markets. These include working with Manager, Marketing to devise marketing plan with direct accountability for a sizeable budget, analysing and measuring the effectiveness of lead generation campaigns.
• The position will support the Manager, Marketing to manage The University’s public relations and communication plan, offline and digital strategies and the annual budget for the unit to deliver integrated campaigns which are cohesive, impactful and with a focus on student recruitment and brand health.
• The position works closely with academic and administrative staff at The University, as well as liaises with colleagues at The University in Australia to ensure consistency in branding, marketing and the efficient use of global resources.
• Plan and execute annual strategic marketing and communications plan for the University to span across all communication media (online and offline) and reach appropriate target audiences, in both domestic and international markets with a focus on student recruitment outcomes.
• Track overall marketing performance and provide timely performance reports for each marketing campaign.
• Provide insights on the market trends and identify key growth opportunities in both domestic and international markets with a deep understanding of consumer behavior.
• Assist the Manager, Prospective Students in developing and managing the annual marketing budget
• Understand and comply with the University’s rules and regulations especially for Finance related documentation and approvals with regards to marketing campaigns, purchases and travel.
• Ensure the University’s communication materials are compliant with relevant external statutory requirements.
• Ensure the University’s partners, representatives and other external parties are similarly compliant.

JOB REQUIREMENTS

• In consultation with the Manager, plan and execute the annual budget including:
• Cost allocation by area and by activity.
• Monitoring of expenditure against budget on a quarterly basis.
• Review resource allocation as market conditions change and make recommendations to reallocate resources as necessary.
• Assist Manager, Prospect Experience in developing performance plans, KPIs and monitor these against performances.
• Conduct annual performance reviews together with Manager, Marketing.

1. Download the Key Selection Form below and complete it

3. Click APPLY HERE to complete the application form below:

6) Relationship Management

• A Bachelor’s degree in communications, marketing, media or any relevant discipline from a recognised institution with a minimum of 3 - 5 years of relevant working experience including one (1) year at supervisory level in leading a team of staff.
• Master’s degree holders in relevant discipline can be considered
• Working experience in marketing, consumer brand and managing a media and creative agency with a demonstrated understanding of the challenges and strategies of managing the agencies.
• Demonstrated expertise in the formulation of integrated annual marketing strategies and tactics.
• A strong understanding of digital marketing concepts and experience in strategy and implementation in the areas of Search, Social, Customer Relationship Management platform (CRM), and Content across paid, owned and earned platforms.
• Excellent written and spoken English with the ability to clearly present ideas.
• Demonstrated experience and ability to manage and mentor staff with a diverse set of skills and personalities.
• Excellent computer skills including advanced knowledge of Microsoft Office software and digital marketing software.
• Excellent interpersonal skills with ability to communicate and negotiate with people at all levels.
• Demonstrated ability to work effectively in dynamic and entrepreneurial environment with the ability to manage and deliver on multiple, time-sensitive projects.
• Ability to act with discretion on matters of confidential nature and manage business stakeholders in a mature and professional manner.
• Ability to work extra hours and on weekends as required to complete assigned tasks towards the achievement of the unit’s targets and KPIs.
• Knowledge of the Malaysian and global education system and an understanding of key issues relating to the marketing and provision of private tertiary education in Malaysia and globally.
• Excellent written and spoken Bahasa Malaysia, Mandarin or Hindi