Assistant Manager, Digital Content

Berjaya Hospitality Group; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

A prominent hospitality group is seeking an Assistant Manager, Digital Content to drive content strategies and produce engaging digital material. The ideal candidate will leverage digital channels to enhance brand awareness while managing a creative team and optimizing content based on analytics. This role requires strong experience in digital content creation and marketing strategies.

Qualifications

• 3–5 years of experience in digital content creation, preferably in hospitality.
• Excellent spoken and written communication in English and Bahasa Malaysia.
• Ability to multitask and meet deadlines in a fast-paced environment.

Responsibilities

• Lead a team of Digital Content Creators and develop content strategies.
• Create and edit multimedia content for various digital platforms.
• Analyze content performance and report insights to stakeholders.

Skills

Content creation

SEO

Social media management

Project management

Storytelling

Creativity

Communication

Education

Bachelor’s degree in Marketing, Communications, Journalism

Tools

Adobe Creative Suite

Canva

Video editing software

WordPress

Google Analytics

Hootsuite

Sprout Social

Job description

We are seeking a creative and skilled Assistant Manager, Digital Content to produce high-quality content that engages our audience and drives brand awareness. The ideal candidate will have a strong understanding of digital trends, social media platforms, and content marketing strategies. You will be responsible for creating, editing, and publishing content across various digital platforms, including social media, blogs and websites to enhance brand visibility, drive customer engagement and support revenue-generating initiatives.

Key Responsibilities

·To lead, mentor and motivate a team of Digital Content Creators.

·Develop and execute engaging content strategies for various digital platforms (social media, blog, websites).

·Create and edit multimedia content such as graphics, videos, blog posts and social media posts.

·Manage social media channels by posting content of our beautiful hotels and resorts around the world, responding to comments and analysing engagement metrics.

·Maintain a content calendar to ensure timely and consistent content delivery.

·Plan and execute social media ad campaigns to achieve business goals (lead generation, sales, brand awareness).

·Collaborate with the marketing team to align content with brand voice and business objectives.

·Stay updated on industry trends, emerging platforms and content marketing best practices.

·Write compelling copy for various channels, ensuring consistency in tone and messaging.

·Optimize content for SEO and ensure alignment with the latest digital marketing trends.

·Analyse content performance using analytics tools and report insights to stakeholders.

·Coordinate with designers, PR team and other content creators to develop cohesive marketing campaigns.

·Engage with Content Creators, Influencers and brand collaborations to build community and drive engagement.

·Provide relevant support according to goals aligned, as and when required.

Qualifications & Requirements

·Bachelor’s degree in Marketing, Communications, Journalism or related field.

·3–5 years of experience in digital content creation, preferably in the hospitality or lifestyle industry.

·Strong writing, editing and storytelling skills.

·Proficiency in content creation tools such as Adobe Creative Suite, Canva, and video editing software.

·Excellent spoken and written communication skills in both English and Bahasa Malaysia. Written and spoken knowledge of other languages will be an added advantage.

·Experience with content management systems (eg. WordPress) and marketing analytics tools (eg. Google Analytics, Hootsuite, Sprout Social).

·Strong organizational and project management skills.

·Ability to multitask, meet deadlines and work in a fast-paced environment.

·Creativity and a keen eye for visual aesthetics.

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