Assistant Manager, Channel Marketing

Zuspresso; Shah Alam; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading company in the F&B sector seeks a Marketing Manager to drive initiatives across retail and offline channels. You will lead campaigns, manage performance, and coach a team, ensuring effective execution of joint marketing plans with partners. Ideal candidate has a degree in Marketing and significant experience in channel marketing, with strong leadership abilities to thrive in a fast-paced environment.

Qualifications

• 5-6 years of experience in trade, retail, or channel marketing (FMCG/F&B preferred).
• Strong people management and delegation skills.

Responsibilities

• Lead in-store marketing and oversee OOH assets execution.
• Manage and coach a team, ensuring accountability and direction.
• Collaborate with cross-functional teams for integrated marketing plans.

Skills

Team Management

Project Management

Analytical Skills

Attention to Detail

Execution Mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Develop and execute joint marketing plans with 3PL partners (GrabFood, ShopeeFood, FoodPanda) and mall partners.

Secure A&P placements, seasonal campaigns, and joint activations to drive visibility and sales.

Monitor campaign performance and provide insights for continuous improvement.

Retail Channel (ZUS Outlets & POSMs)

Lead in-store marketing and POSM deployment across all ZUS outlets.

Align with Operations and Design teams to ensure timely rollouts, visual consistency, and campaign relevance.

Offline Channel (Billboards, Mobile Trucks, Events)

Oversee execution of OOH assets: billboards, digital screens, mobile trucks, etc.

Plan and manage brand events, pop-ups, and community activations.

Work with media agencies to ensure efficient placements and maximize reach.

Manage and coach a team of 3, providing clear direction, support, and performance feedback.

Delegate tasks effectively, ensuring ownership and accountability across team members.

Foster a collaborative, growth-driven team culture in line with ZUS values.

Cross-functional Collaboration

Partner with Brand, Product, Digital, Ops, and Partnerships teams for integrated go-to-market plans.

Liaise with external vendors, designers, and agencies to ensure smooth execution.

Track budgets, timelines, and project performance for all campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-6 years of experience in trade, retail, or channel marketing (FMCG/F&B preferred).
• Prior experience leading a small team, with strong people management and delegation skills.
• Strong execution mindset with attention to detail and project management abilities.
• Good analytical skills with a knack for optimizing based on insights and results.
• Able to thrive in a fast-paced, high-energy, high-growth environment.