Assistant Manager - Brand & Marketing

Epsom College in Malaysia; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

Epsom College in Malaysia seeks an Assistant Manager - Brand & Marketing to enhance enrolment through impactful content and strategies. The role involves developing marketing materials, managing digital platforms, and collaborating closely with the sales team. Ideal candidates possess strong copywriting abilities and a creative mindset to generate compelling communication assets, ensuring alignment with brand messaging while fostering community engagement. This position offers opportunities for professional growth in an impact-driven environment.

Benefits

Competitive salary + performance-based bonuses

Regional travel & networking opportunities

Professional development & leadership growth

Healthcare & travel benefits

Impact-driven environment

Qualifications

• 3-5 years of experience in content creation or marketing roles.
• Exceptional written and spoken English with strong copywriting capabilities.
• Proficiency in digital marketing strategies.

Responsibilities

• Develop high-impact content and marketing materials.
• Manage and update website content for visibility and engagement.
• Create engaging social media posts and analyze metrics.

Skills

Copywriting

Digital Marketing

Content Creation

SEO

Social Media Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business

Tools

Canva

Adobe Illustrator

Photoshop

Video Editing Software

Job description

Location: Kuala Lumpur & Bandar Enstek, Malaysia

About Us

The Global Enrichment Programme (GEP), a key initiative within the EDUC8 education group, collaborates with esteemed ventures such as Epsom College, Mouratoglou Tennis Academy, ECM Golf Academy, and LaLiga Football Academy in Malaysia. GEP is committed to providing exceptional academic and enrichment experiences across Southeast Asia and Japan. We are in the process of establishing a cutting-edge centre focused on innovation, entrepreneurship, and technology, aiming to deliver impactful programs at our sites in Kuala Lumpur, Hakuba, and Borneo. Our mission is to empower students with the skills, confidence, and mindset necessary to thrive while effectively marketing our programs to students throughout Asia.

We are currently seeking a creative and results-oriented Assistant Manager - Brand & Marketing to develop high-impact content and marketing materials that enhance enrolment and elevate brand awareness. The ideal candidate will possess strong expertise in managing online assets, such as websites and social media platforms, and will excel in generating engaging content designed to boost outreach, interest, and conversion rates. This role requires exceptional copywriting skills and creativity to produce high-quality brochures, pitch decks, and communication materials that effectively engage our agents and partners.

Key Responsibilities

• Marketing Collateral Development
• Create premium marketing materials, including brochures, flyers, pitch decks, booklets, videos, and other promotional assets for GEP camps.
• Design and develop engaging content that reflects GEP’s brand identity while appealing to parents and students.
• Collaborate closely with the sales team to ensure they have current marketing materials for effective outreach.
• Website & Digital Content Management
• Manage and update GEP’s website content with the latest camp details, schedules, and promotional content.
• Implement SEO best practices to enhance search visibility and drive website traffic.
• Work alongside designers and developers to optimise user experience, ensuring the website is visually appealing, informative, and user-friendly.
• Social Media & Content Strategy
• Develop and implement a content calendar for consistent, high-quality engagement across platforms.
• Manage and grow social media presence, including Instagram, Facebook, LinkedIn, and YouTube.
• Create dynamic posts, videos, and stories to enhance audience engagement and drive conversions.
• Analyse social media metrics and trends to refine performance and engagement strategies.
• Actively engage with followers to cultivate a vibrant online community.
• Campaign Execution & Brand Promotion
• Assist in planning and executing digital marketing campaigns, email newsletters, and paid advertisements.
• Collaborate with external agencies and partners to widen GEP's marketing reach.
• Ensure all marketing initiatives align with the company’s brand messaging and strategic objectives.
• Stakeholder Engagement & Sales Support
• Partner with the sales team to create communication tools for agents and partners.
• Support event marketing initiatives, including fairs and online webinars.
• Contribute to creating persuasive and creative copy.

Who You Are

To thrive in this role, you should be an innovative and proactive marketing professional with a deep understanding of digital trends and effective customer engagement strategies.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3 - 5 years of experience in content creation or marketing roles.
• Exceptional written and spoken English; strong copywriting capabilities.
• Proven experience managing websites, social media platforms, and digital marketing campaigns.
• Proficiency in tools such as Canva, Adobe Illustrator, Photoshop, and video editing software is an advantage.
• Knowledge of SEO, Google Analytics, CRM tools, and digital marketing strategies is desirable.
• Creative thinker with an eye for detail.
• Highly organised and proactive, capable of managing multiple projects concurrently.
• Strong interpersonal and communication skills.
• Results-oriented with a focus on achieving measurable outcomes.

What We Offer

• Competitive salary + performance-based bonuses
• Regional travel & networking opportunities
• Professional development & leadership growth
• Healthcare & travel benefits
• Impact-driven, fast-growing environment

If you are passionate about marketing and wish to contribute to shaping the future of student enrichment experiences, we encourage you to apply for this role.

At GEP and Epsom College Malaysia, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an equal opportunity employer and do not discriminate based on race, ethnicity, gender, sexual orientation, age, disability, or any other characteristic. We also prioritise the safeguarding of students and are dedicated to ensuring a safe and positive environment for all learners.