Assistant Manager, Brand

Yeo Hiap Seng (Yeo’s); Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in the food and beverage sector is seeking a Marketing Manager focused on brand management and digital marketing. The role involves developing marketing strategies, managing a brand portfolio, and conducting market analysis. Suitable candidates will have a degree in Marketing or related fields along with relevant experience in brand management. Join a dynamic environment that values creativity and proactive thinking.

Qualifications

• 2-3 years of experience in brand management or marketing.
• Understanding of branding and marketing principles.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Build brand and achieve sales targets.
• Develop marketing plans with stakeholders.
• Conduct market analysis and manage social media.

Skills

Communication

Teamwork

Creative Thinking

Proactivity

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Google Analytics

Microsoft PowerPoint

Microsoft Excel

Job description

Responsibilities:-

• Build brand, manage digital marketing and achieve sales and profit targets for the assigned brand portfolio.
• Develop and execute marketing plans, collaborating with internal and external stakeholders to ensure timely and effective implementation.
• Support the Marketing Manager in managing the 5Ps of Marketing (Product, Price, Placement, Promotion, and People).
• Conduct market analysis, social media management, monitor competitor activities, and proactively propose strategic initiatives.
• Identify opportunities for new product development (NPD), lead NPD projects, and ensure successful product launches.
• Oversee stock forecasting and inventory management to optimize product availability.
• Manage and track A&P (Advertising & Promotion) budgets to ensure efficient and effective utilization.
• Implement strategies to maintain and improve market share for assigned products.

Requirements:-

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience in brand management, marketing, or a similar role.
• Understanding of branding and marketing principles.
• Team player, good communication and interpersonal skills.
• Proactive, creative thinking with a results-oriented mindset.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in using marketing software and tools (e.g., Microsoft Software esp Powerpoint, Excel, Access), Google Analytics.
• Savvy in Social Media & always curious with AI eg. ChatGPT/Deepseek.