Assistant General Manager, Marketing

Segi Value Holdings Sdn. Bhd; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company in the grocery industry seeks an Assistant General Manager of Marketing to assist in leading and managing a dynamic marketing team. The role involves strategic vision, customer experience, data-driven insights, and financial acumen to drive growth and engagement.

Qualifications

• 7 years leading marketing teams in retail or FMCG.
• Proven track record of driving revenue and customer engagement.
• Strong understanding of customer behavior and analytics.

Responsibilities

• Lead the development and implementation of the strategic roadmap for marketing.
• Propose and manage the marketing budget, optimizing expenses.
• Drive digital transformation initiatives for long-term company goals.

Skills

Data-Driven Insights

Omnichannel Mastery

Financial Acumen

Communication & Influence

Innovation & Growth

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Job description

Job Summary:
The Assistant General Manager of Marketing will be responsible for assisting the General Manager in leading and managing a dynamic team of marketing professionals across five key areas: Strategy, Branding & Communication, Customer Service & Experience, Customer Insights & CRM, and PR & Corporate Communications. He or she will be a strategic thinker and a hands-on leader, with a proven track record of success in driving sales, brand awareness and customer loyalty.

Key Responsibilities:

1. Strategic Vision & Growth:

• Build and expand networks of collaborators and strategic partnerships to create a mutually rewarding ecosystem for vendors, partners, members, and employees.
• Lead the development and implementation of the strategic roadmap for marketing and customer growth, aligning with company objectives.
• Collaborate with the Head of Operation, Business Units, and cross functional departments to develop growth strategies and optimize results.
• Define, track, and analyze KPIs to measure campaign and activity performance, continuously optimizing strategies for success.

2. Marketing & Campaign Management:

• Oversee and review the performance campaigns, programmer including new initiatives and pilots before full implementation.
• Review competitor surveys and market trends to update marketing strategies and gain a competitive edge.

3. Customer Experience & Loyalty:

• Lead the team in delivering initiatives for a seamless offline shopping experience and online customer engagement.
• Oversee the development of the Peniaga program to drive sustainable revenue growth.
• Review and evaluate the implementation of the marketing and customer growth roadmap.

4. Financial Acumen & Optimization:

• Propose and manage the marketing budget, maximizing income and optimizing expenses.
• Oversee the redemption program to boost member engagement and maximize income.
• Oversee in-store advertising inventory and sell-out to maximize income.
• Source and develop relationships with solution providers to enhance marketing strategies and optimize resources.

5. Innovation & Transformation:

• Lead the digital transformation roadmap, including member management, CRM, and online engagement, driving towards long-term company goals.

6. Financial Acumen & Optimization:

• Equip and train the next generation of marketing leaders, fostering employee career advancement and succession planning.
• Foster a collaborative and high-performing team environment with clear communication and shared goals.

7. Any other relevant tasks assigned by management as and when is needed

Qualification & Experience Requirements:

• Marketing Leadership:Bachelor’s degree in Marketing, Business Administration.
• 7 years leading marketing teams in retail or FMCG, with a proven track record of driving revenue and customer engagement through successful campaigns.
• Data-Driven Insights:Strong understanding of customer behavior and analytics, leveraging them to craft and optimize strategies.
• Omnichannel Mastery:Experience in customer journey mapping, omnichannel marketing, and digital transformation initiatives, ensuring seamless customer experiences across all touchpoints.
• Financial Acumen:Proven ability to manage marketing budgets, analyze financial performance, and optimize ROI for maximum impact.
• Team Builder & Motivator:Proven leadership and team management skills, inspiring and developing team members to achieve their full potential.
• Communication & Influence:Excellent communication, presentation, and interpersonal skills, effectively influencing and motivating diverse teams.
• Innovation & Growth:Collaborative and results-oriented with a passion for innovation and continuous improvement, driving Segi Fresh forward.
• Passionate About Fresh:A genuine passion for the fresh produce and grocery industry, aligned with Segi Fresh’s core values.