Assistant General Manager/General Manager, Marketing and Sales

Bellworth Developments Sdn Bhd; Kuala Lumpur; On-site; MYR 300,000 - 400,000; Full time

Job summary

An established industry player is seeking an Assistant General Manager/General Manager for Marketing and Sales. This pivotal role involves leading market research, formulating pricing strategies, and executing comprehensive marketing plans for new property developments. The ideal candidate will possess extensive experience in the property sector, particularly in high-end developments, and will be responsible for liaising with various stakeholders including consultants, banks, and legal teams. If you are a strategic thinker with a proven track record in property marketing and a passion for leadership, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 10-15 years in property industry with 5-10 years in management.
• Hands-on experience in sales of residential and commercial properties.

Responsibilities

• Conduct market research and competitor analysis for new projects.
• Plan and implement marketing strategies and promotional campaigns.
• Liaise with banks and lawyers on financing and documentation.

Skills

Market Research

Competitor Analysis

Pricing Strategies

Project Management

Public Relations

Communication Skills

Leadership

Education

Bachelor's Degree in Marketing

Post Graduate Diploma in Business Studies

Professional Degree in Real Estate Management

Job description

Assistant General Manager/General Manager, Marketing and Sales

Participate in new product development; e.g. liaise with consultants and architects on the designs of the future products to be launched.

Conduct comprehensive competitors study for all projects before official launch and give briefing and presentation on the findings to the management.

Conduct market research and compile database on property sector, demographic, economic & other related property news.

Conduct feasibility studies and competitor’s analysis prior to sales launch.

Formulate and conduct pricing strategies.

Plan & implement marketing strategy, programs, and activities prior to official launch.

Plan and execute advertising & promotional campaigns with Advertising Agency.

Liaise with panel bankers on the end-financing packages.

Liaise with panel lawyers on the preparation of SPA, DMC, and other related documentation.

Possess in-depth knowledge in dealing with the Ministry of Housing and the application of Developer License and Advertising Permit.

Spearhead all corporate branding exercises with PR company.

Propose budget for branding exercise and roll-up program with PR Company for the whole year plan.

Spearhead the newsletter development and distribute it to all purchasers.

Plan on the marketing budgets and propose to management.

Perform any duties assigned by superiors from time to time.

REQUIREMENTS:

Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree in Marketing/Business Studies/Real Estate Management/Property Management or equivalent.

At least 10-15 years of working experience in the property industry with a minimum of 5-10 years of managerial experience is required for this position.

Hands-on experience in sales of residential & rental of commercial properties.

Good PR and communication skills.

Proven track record in the property industry, especially high-end developments.

Possess excellent leadership qualities.