Assistant Director, Analytics & Insights

Prudential Group; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Prudential Malaysia seeks a senior analytics leader to drive marketing analytics, develop analytical roadmaps, and mentor a team of analysts in transforming data for strategic decisions. You will partner with senior stakeholders across marketing, underwriting and management to extract insights and champion data-driven decision making.

The role emphasizes advanced analytics, data mining, and the deployment of propensity and segmentation models to support business planning and competitive strategy.

Qualifications

• Bachelors with at least 2nd class upper of equivalent or Masters degree in quantitative background from a reputable university.
• Solid experience in operations, MIS and systems management and banking/insurance marketing , advanced analytics.
• At least 9 years in-depth managerial experience in banking industry, concentration in marketing, finance and credit exposure will be an added advantage.
• Awareness of consumer, and commercial products and market trends.
• Experienced in SAS , R, Hadoop , Qliksense.
• Experienced in practical application and deployment of analytical models such as propensity and segmentation models is an added advantage.

Responsibilities

• Drive analytical roadmaps and metrics for the marketing team using statistical and BI tools, including SAS, Qliksense and Power BI.
• Collaborate with senior stakeholders in the analytics infrastructure to support marketing, underwriting and management teams.
• Perform data mining and correlation analysis to discover marketing opportunities and communicate findings to business stakeholders to influence strategic decisions.
• Lead a team of analysts in interpreting and transforming systems variables for forecasting, management reporting and business planning.
• Foster a data-driven marketing culture by evangelizing self-service platforms and ensuring timely data access for stakeholders.

Skills

Operations experience

MIS

Systems management

Banking/insurance marketing

Advanced analytics

Market awareness

Education

Bachelor's degree with 2nd class upper or equivalent

Masters degree in quantitative background

Tools

SAS

R

Hadoop

Qliksense

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

JOB SCOPE :

Drive analytical roadmaps and metrics for the marketing team using statistical and BI tools, including but not limited to SAS, Qliksense and Power BI. Constantly explore new technologies to lead the team into advanced analytics.

Work collaboratively with senior stakeholders in the analytics infrastructure and ecosystem to facilitate marketing, underwriting and management team in driving business analytics and strategy.

Perform data mining and correlation analysis to discover marketing opportunities and communicate the findings and recommendation to the business stakeholders to support and influence strategic and marketing decisions, project initiatives.

Leading a team of analysts in interpreting and transforming systems variables in enhancing business analytics, forecasting, management reporting, business planning and data consumption for strategic decision management.

Drive a culture of data-driven marketing through evangelism of self-service platform usage (such as Qliksense) and ensuring robust and timely data are made available for various stakeholders so that they can use the appropriate data to make impactful decision.

PRINCIPAL DUTIES & RESPONSIBILITIES:

Assisting business centers to move towards:

• Knowledge based management on effective use of information
• Implementation of key value driver measurement continuum
• Utilization of decisional analytics models

To provide expertise in the introduction of marketing programs by assisting in the development of test designs, analysis and benchmarking processes:

• Product profitability assessment
• Statistical significance testing
• Variance analysis
• Impact and consequential analysis

Development and implementation of analytics models to support business strategies and value creation:

• Life cycle models
• Sensitivity modeling & analysis
• Time series and forecasting models
• Optimization and cost-risk-benefit models

QUALIFICATIONS & REQUIREMENTS :

• Bachelors with at least 2nd class upper of equivalent or Masters degree in quantitative background from a reputable university
• Solid experience in operations, MIS and systems management and banking/insurance marketing , advanced analytics
• At least 9 years in-depth managerial experience in banking industry, concentration in marketing, finance and credit exposure will be an added advantage
• Awareness of consumer, and commercial products and market trends
• Experienced in SAS , R, Hadoop , Qliksense.
• Experienced in practical application and deployment of analytical models such as propensity and segmentation models is an added advantage

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.