Assistant Brand Manager (FMCG - Beverages)

JAC Recruitment; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading FMCG company is seeking an experienced Brand Manager to develop and implement brand strategies and marketing activities. The ideal candidate will have a strong history in brand management, excellent strategic planning skills, and the ability to communicate effectively in both English and Mandarin. This dynamic role will involve collaboration with various stakeholders to drive brand success.

Qualifications

• Minimum 5 years of experience in marketing with a public relations background.
• Experience in the alcoholic or luxury lifestyle industry is advantageous.
• Strong communication skills in English and Mandarin.

Responsibilities

• Develop and implement brand strategies aligned with brand positioning.
• Lead and evaluate ATL and BTL marketing campaigns.
• Supervise annual media and communication plans.

Skills

Strategic Planning

Analytical Skills

Communication

Education

Degree in any discipline

Tools

Microsoft Office Tools

Job description

Our client is a leading principal company in the FMCG industry. As part of their business growth, we are looking for a Brand Manager who is experienced in brand strategy, planning and implementation of marketing & promotional activities.

Key Responsibilities:

• Strategise, develop and implement brand strategies and brand plans to ensure execution is in line with agreed brand positioning, timeline and budget.

• Lead, develop, implement and evaluate creative and effective ATL activities (digital, media, PR and sponsorship) and BTL campaign ideas/concepts activities in line with the brand plan / global brand direction

• Work with Group Brand Manager to supervise and develop annual media and communication plan. Develop full year media review, strategic direction and annual master plan for key brands to optimize resources.

• Work closely with sales and trade-marketing function to develop channel by channel marketing activities covering products, packages, merchandising, promotions and activation.

• Leverage different resources (agencies, brand companies, sales) to collect market intelligence and competitive information.

• Monitor and control A&P spend to be in line with the agreed brand plan in cooperation with the finance team.

Job Requirements:

• Degree holder in any discipline.

• Minimum 5 years working experience in marketing, with experience in public relations, and has a good media and social network.

• Experience in alcoholic or luxury lifestyle industry is an added advantage.

• Excellent strategic planning, analytical and presentation skills.

• Proficient in Microsoft Office Tools, with excellent strategic planning and analytical skills.

• Strong communication skills in both English and Mandarin would be a big plus.