Assistant Brand Manager (FMCG, Analgesics/Relief)

Blood; Selangor; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

A fast-growing company in the period care space seeks an energetic Assistant Brand Manager to grow its innovative pain relief product line in Malaysia and Singapore. This high-impact role involves shaping brand strategy, executing impactful campaigns, and collaborating with multi-functional teams to ensure market success. Join a vibrant team committed to challenging norms and influencing the health of millions.

Benefits

Working flexibility

Unique learning opportunities and progression

Qualifications

• Minimum 2-4 years of experience in FMCG brand management or marketing.
• Proven ability to execute commercially and run campaigns.
• Familiarity with the Singapore and Malaysia markets preferred.

Responsibilities

• Own and define the pain relief brand strategy across SG & MY.
• Lead 360° GTM efforts for pain relief, including retailer campaigns and e-commerce promos.
• Collaborate with cross-functional teams for seamless product improvement.

Skills

Analytical skills

Creativity

Project management

Communication skills

Job description

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we?

Blood is a challenger brand in the period care space. We exist to break taboos, push boundaries, and help people with periods to bleed unapologetically. Our obsession with deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We’re scaling fast across Southeast Asia with key markets in Singapore, Malaysia, Indonesia and Thailand in launch-phase, selling online and across more than 7,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we’re looking for / The role

We’re looking for an energetic, analytical, and creative Assistant Brand Manager (ABM) to take full ownership of our analgesic heat patch portfolio. This is a high-impact role focused on growing our MenstruHeat, BackHeat, and related SKUs in Malaysia and Singapore. You’ll have the autonomy to shape the brand strategy, lead commercial activation plans, and own end-to-end execution to scale pain relief sales.

You’ll be the pain relief category captain within our team – collaborating with country-level marketing teams (focused primarily on period care) to ensure pain relief receives the dedicated focus it deserves.

Core Responsibilities:

Brand Strategy & Growth Leadership (15%)

• Own and define the pain relief brand strategy across SG & MY.
• Identify whitespace opportunities, key consumer occasions, and unmet needs in the category.
• Develop and execute growth roadmaps to scale reach, awareness, and conversion.

Performance, Insights & Topline Management (15%)

• Track sales, market share, and campaign impact; deliver monthly performance reviews and action plans.
• Collaborate with Data & Finance teams to manage and optimize A&P spend for maximum ROI.
• Run consumer research, competitor analysis, and customer feedback loops to drive insight-led decisions.

Go-to-Market Execution (50%)

• Lead 360° GTM efforts for pain relief, including retailer campaigns, e-commerce promos, sampling programs, and in-store activations.
• Work closely with Trade Marketing, Key Accounts, and Digital teams to plan and execute impactful campaigns.
• Ensure strong merchandising and POSM execution in-store and online.

Cross-Functional Collaboration (20%)

• Collaborate with SG and MY country Brand Managers to integrate pain relief within wider brand plans.
• Work closely with Supply Chain, Creative, E-commerce, and Retail teams for seamless product improvement/NPD, rebranding, or packaging updates.
• Manage in-house creative team & external agency relationships and production timelines.

Skills & Qualifications

1. Minimum 2-4 years of experience in FMCG brand management or marketing, ideally in health & wellness or analgesics.
2. Proven ability to execute commercially, run campaigns, and track performance.
3. Strong project management, coordination and communication skills.
4. Familiarity with the Singapore and Malaysia markets preferred.

A bit more about us

• Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
• Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
• Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
• Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
• We’re committed to your growth as well — offering unique learning opportunities and progression as we scale

Why Join Us?

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.