Assistant Brand Manager

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Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Full-time
Bachelor’s Degree
3+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for an Assistant Brand Manager to delight target consumers, build a strong brand, and generate impactful brand building results.

A Day in the Life of...

1. Be an integral part of the core business team contributing to the development of the business strategy and implementation of brand marketing actions.
2. Develop and update consumer portraits, understand in-store environments, contribute to category strategy, define desired relative pricing, and provide recommendations for pricing and promotional strategies. Propose SKUs for key channels and customers.
3. Contribute to the development of OBIs and Big Ideas, engagement strategies, and create attractive brand experiences. Collaborate with communication agencies to ensure all brand communication enhances the company's image as a trusted NHW leader.
4. Develop and update consumer engagement funnels for the brand.
5. Manage the PFME budget effectively and transparently.
6. Ensure effective communication with Sales and CCSD teams to develop an integrated approach for plan execution.
7. Assess market research and survey results, monitor competitor activities, analyze market trends, and propose relevant strategies and action plans.
8. Ensure adherence to Nestlé Quality, Legal, Regulatory, and RIPA guidelines.
9. Maintain and drive brand equity to support the execution of brand objectives.
10. Lead innovation and renovation activities within the product category, from design to launch.

What Will Make You Successful

• 2-3 years of experience in Consumer Marketing and/or CCSD field sales.
• Experience managing a team and working with cross-functional groups.
• Proven ability to develop and implement strategies to increase brand competitiveness.