Assistant Brand Manager

Nestlé; Petaling Jaya; On-site; MYR 40,000 - 80,000; Full time

Job summary

Join an innovative and dynamic company as an Assistant Brand Manager, where you will play a crucial role in shaping brand strategies and enhancing consumer engagement. This position offers the opportunity to work with passionate individuals dedicated to making a positive impact in the food and beverage industry. You will develop marketing actions, manage budgets, and collaborate with cross-functional teams to ensure brand success. If you are driven, creative, and ready to take on challenges, this role provides a platform for professional growth and the chance to make a significant impact.

Qualifications

• 3+ years of experience in Consumer Marketing or CCSD field sales.
• Experience managing a team and collaborating with cross-functional groups.

Responsibilities

• Contribute to business strategy and brand marketing actions.
• Manage PFME budget and ensure effective communication with Sales teams.
• Lead innovation and renovation activities within the product category.

Skills

Consumer Marketing

Brand Management

Market Research

Budget Management

Cross-functional Team Leadership

Education

Bachelor’s Degree

Job description

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Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Full-time
Bachelor’s Degree
3+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals but also as individuals.

We are looking for an Assistant Brand Manager to delight target consumers, build a strong brand, and generate impactful brand-building results.

A day in the life of...

• Be an integral part of the core business team contributing to the development of the business strategy and the implementation of brand marketing actions.
• Develop and update consumer portraits, understand the in-store environment, contribute to category strategy, define desired relative prices, provide recommendations on pricing and promotional strategies, and propose SKUs for key channels and customers.
• Contribute to the development of OBIs and Big Ideas, engagement strategies, and create attractive and rewarding brand experiences. Work in partnership with communication agencies to ensure all brand communication enhances the company's image as a trusted NHW leader.
• Develop and update consumer portraits and engagement funnels for the brand.
• Manage the PFME budget effectively and transparently.
• Ensure effective communication with Sales and CCSD teams to develop an integrated approach to plan execution.
• Assess market research and survey results, monitor competitor movements, analyze market trends, and propose relevant strategies and action plans.
• Ensure adherence to Nestlé Quality, Legal, Regulatory, and RIPA guidelines.
• Maintain and drive brand equity to support the execution of brand objectives.
• Lead innovation and renovation activities within the product category, from product design to launch.

What will make you successful

• 2-3 years of experience in Consumer Marketing and/or CCSD field sales.
• Experience managing a team and working with cross-functional groups.
• Proven ability to develop and implement strategies to increase brand competitiveness.