Assistant Brand Manager

Monroe Consulting Group; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent FMCG company is seeking an Assistant Brand Manager for its Petaling Jaya office. This role involves driving brand initiatives, managing strategies, and collaborating with teams to enhance brand visibility. The ideal candidate will possess a degree in Business or Marketing and at least three years of relevant experience. Join a dynamic team dedicated to brand development and engagement.

Qualifications

• At least 3 years of experience in Marketing/Branding.
• Experience in FMCG setting is an advantage.

Responsibilities

• Drive brand initiatives and product launches to enhance visibility and loyalty.
• Plan brand strategies including consumer insights and competitor analysis.
• Collaborate with internal teams and manage marketing campaigns.

Skills

Brand Management

Marketing Strategies

Consumer Insights

Competitor Analysis

Market Research

Education

Degree in Business, Marketing or related field

Job description

Executive Recruitment Firm Monroe Consulting is currently working with a leading FMCG company, seeking an Assistant Brand Manager to join their dynamic team. This role will be based in Petaling Jaya.

Job Responsibilities

• Drive the development and execution of brand initiatives, including new product launches and consumer promotions, to enhance brand visibility and loyalty
• Plan and manage brand strategies, including A&P activities, consumer insights, competitor analysis, and product innovation.
• Collaborate with internal teams and external partners, such as agencies and media, to ensure effective branding and communication efforts.
• Conduct market research to inform strategies and oversee the lifecycle of products, including planning for new launches.
• Manage promotional materials, digital content, and campaigns, ensuring alignment with brand objectives and adjusting based on performance insights.
• Represent the brand marketing department in key customer engagements and handle customer feedback to maintain brand trust.
• Monitor and analyze marketing and sales performance, preparing regular reports and recommendations for improvement.
• Develop cost-effective brand plans within budget and allocate resources efficiently.
• Stay updated on market trends through regular visits and competitor monitoring to keep strategies relevant.
• Set and achieve brand goals aligned with top management's vision, focusing on increasing brand awareness and driving purchase decisions.
• Coordinate and manage marketing campaigns, ensuring alignment with brand guidelines
• To take ownership and responsibility for food safety and its non-compliance challenges.

Job Requirements

• Possess Business, Marketing or related Degree
• At least 3 years in Marketing/Branding
• Experience in FMCG setting is an advantage