Assistant Brand Manager

Beiersdorf AG; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Beiersdorf AG seeks a Marketing Manager to lead brand development and strategy in Kuala Lumpur. The role involves managing consumer marketing plans, brand image, and collaboration with cross-functional teams while accessing financial insights and driving growth in the FMCG sector. Ideal candidates hold a degree in Business or Marketing and have relevant experience in consumer brand marketing.

Qualifications

• 2 - 4 years of experience in Consumer Brand Marketing within MNC FMCG preferred.
• High fluency in English; knowledge of Malay and Chinese is a plus.
• Strong leadership, self-initiative, and accountability.

Responsibilities

• Develop marketing strategies and execute brand marketing plans.
• Manage A&P budget and P&L for marketing initiatives.
• Collaborate with cross-functional teams for campaign execution.

Skills

Leadership

Analytical mindset

Problem-solving

Communication

Negotiation

Education

Degree in Business/Marketing/Management/Finance/Economics/Commerce

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Your Tasks

Role Purpose
Effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.

Key Accountabilities
Marketing Strategy
• Develop short term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape

Consumer Understanding
• Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager

Media & Communication Plan
• Execute plan of A&P spend for product’s ATL communication, working together with Media Manager to ensure timeliness

Marketing Launch Plans
• Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic P1 campaigns as assigned by line manager, in a timely and accurate manner
• Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns
• Key point of contact to manage external agencies/ business partners to meet the campaign deliverables

Market Research
• Execute and value add to research projects planned in support of line manager

Brand Image & Brand standard
• Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally

Finance & Budgeting
• Financial savvy – able to comprehend P&L and seek opportunities to continuously improvement cost efficiency
• Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews

Team management
• Self-initiative to own career development plan.
• Courage & actively give and seek for feedback from line manager and colleagues

Others
• Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share
• Demonstrate the highly effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved
• Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner
• To perform any ad-hoc duties assigned from time to time

Your Profile

Key Requirements
• Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce
• At least 2 - 4 years Consumer Brand Marketing experience within the similar capacity of MNC FMCG preferred (Personal Care/ Female Category/ Skincare/ Beauty a plus)
• High fluency and comprehension (Oral & Written) in English – Plus point: Malay and Chinese languages
• Microsoft Excel & Power point Savvy
• Strong leadership, self-initiator and high level of self-accountability
• Effective planning, time management, presentation, negotiation, communication and project management
• Persuasive & effective communication cross functions
• High problem-solving skill
• Entrepreneurship and ownership
• High sense or emergency
• Analytical mindset
• Positively motivated “Can-do attitude)
• Multitasker
• Thrives under pressure
• High awareness and passion for today’s trends and news

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor