ASBF Sales Executive-2

Hong Leong Bank; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

Hong Leong Bank in Malaysia is seeking an ASBF Sales Executive to drive sales acquisition of ASB Financing and cross-sell personal loans and credit cards. You will participate in multi-channel marketing efforts, assist customers with applications, and ensure KYC/AML compliance throughout the process.

The role emphasizes building relationships with high-net-worth clients, growing Islamic product portfolios, and adhering to internal SOPs and regulatory guidelines while delivering clear

Qualifications

• Bachelor’s degree in Finance, Banking, Business Management, or a relevant field.
• Minimum 2 years of sales experience in financial services.
• Certifications: PCE (Life/General), CEILLI, and FIMM/IPPC as applicable to license requirements.
• Ability to promote and explain financial products clearly to clients.

Responsibilities

• Drive Sales Acquisition: Promote ASB Financing as the core product to new and existing customers.
• Maximize Cross-Selling: Identify opportunities to cross-sell personal loans and credit cards.
• Execute Multi-Channel Marketing: Participate in roadshows, corporate visits, and telemarketing campaigns to generate leads and close sales.
• Application Processing: Assist customers with forms and income documents.
• Customer Service: Explain product features, rates, and repayment terms clearly.

Skills

Analytical

Communication

Interpersonal skills

Proactive attitude

Education

Bachelor’s degree in Finance/Banking/Business Management

Tools

PCE Certification

CEILLI

FIMM/IPPC

Job description

## ASBF Sales Executive-2Apply: HLT-Hong Leong Tower: Full time: Posted Today: End Date: December 31, 2026 (30+ days left to apply): JR0000026278**If you are looking to excel and make a difference, take a closer look at us...****Functional** ***(job responsibilities)**** Drive Sales Acquisition: Promote Amanah Saham Bumiputera (ASB) Financing as the core product to both new and existing customers.* Maximize Cross-Selling: Identify opportunities to cross-sell personal loans and credit cards to boost product holding per customer.* Execute Multi-Channel Marketing: Participate actively in roadshows, corporate marketing visits, and telemarketing campaigns to generate leads and close sales.* Application Processing: Assist customers with filling out forms and gathering necessary income documents.* Customer Service: Explain product features, interest rates, and repayment terms clearly so clients know what they are signing.* Compliance: Ensure all applications follow bank and government rules like Know Your Customer (KYC) and Anti-Money Laundering (AMLA) policies.* Portfolio Growth: Focus on growing the Islamic products through effective relationship management and acquisition of new-to-bank clients.* Compliance & Risk: Ensure all transactions and client interactions strictly adhere to bank policies, internal SOPs, and industry regulations (e.g., PDPA, AMLCFT, and Shariah Governance).**Organizational** ***(organizational responsibilities)**** Building and maintaining close relationships with relevant stakeholders and supporting internal functions.* Adhere to department Standard Operating Procedures (SOP) in complying with audit, compliance, and regulatory guidelines.* Perform other responsibilities or projects assigned under the Group or Bank’s initiatives. **Education/Qualification*** Minimum a Bachelor’s Degree or its equivalent in Finance, Banking, Business Management, or a relevant field.* Required certifications: PCE (Life/General), CEILLI, and FIMM/IPPC (Unit Trust/Banca) as applicable to the license requirements. **Experience*** Min. 2 years of sales experience in financial services. **Special Skills*** Strong analytical and problem-solving skills with a focus on financial planning.* Excellent communication and interpersonal skills to build trust with high-net-worth clients.* Proactive, self-starting attitude with a strong drive for results.*About Hong Leong Bank**We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.**We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.**Realise your full potential at Hong Leong Bank by applying now.*