Area Senior Brand Manager

Haleon; Hulu Kelang; On-site; MYR 200,000 - 250,000; Full time

Job summary

Haleon is seeking an Area Senior Brand Manager to spearhead the growth of the Panadol brand within Southeast Asia and Taiwan. This pivotal role includes strategic brand development, cross-functional collaboration, and innovative portfolio management, making a significant impact in the company's marketing efforts across the region. The ideal candidate will have strong marketing experience, analytical capabilities, and leadership skills to navigate the complexities of diverse markets and drive successful brand initiatives.

Benefits

Flexible working arrangements

Qualifications

• 7-10 years of marketing experience including brand management and P&L.
• Strong data analysis and insight generation skills are essential.
• OTC experience and regional leadership exposure are preferred.

Responsibilities

• Drive growth for the Panadol brand in Southeast Asia and Taiwan.
• Manage brand activation strategies and their execution across markets.
• Lead geo-expansion projects for the OTC SEAT Business unit.

Skills

Data Analysis

Project Management

Cross-Functional Collaboration

Strategic Thinking

Excellent Communication

Education

Bachelor’s degree

Job description

Hello. We’re Haleon, a new world-leading consumer health company. Shaped by all who join us, we’re improving everyday health for billions of people through our portfolio of brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. We achieve this in a company that we’re in control of, in an environment we co-create, and a culture that’s uniquely ours. Care to join us? It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

We are seeking a Area Senior Brand Manager to drive growth for the Panadol brand in Southeast Asia and Taiwan (SEAT) region. The role involves building strategic alliances, implementing brand activation plans considering local regulations, prioritizing innovation pipelines, and working with cross-functional teams to explore claim upgrades to deliver topline and bottom-line results. The position can be based in Indonesia, Malaysia, the Philippines, Thailand, or Vietnam, with relocation support if needed.

The key responsibilities include:

1. Portfolio and Brand Development
2. Leveraging growth drivers to assess and identify future growth opportunities and develop long-term innovation strategies.
3. Influencing global innovation streams and defining rollout timelines.
4. Leading geo-expansion projects for the OTC SEAT Business unit.
5. Feeding regional insights into category strategies and tailoring tools for diverse markets.
6. Managing complexities related to consumer insights, regulatory requirements, and product development in various markets.
7. Developing consumer insights and applying them across marketing strategies, including product concepts, claims, and packaging.
8. Leading brand activation strategies and their implementation across multiple countries.
9. Driving portfolio, advertising, and promotional spend to meet business and financial objectives.
10. Ensuring seamless execution of in-market launches across geographies and functions.
11. Maintaining consistency in global brand identity and visual language while ensuring relevance to local markets.

The requirements include:

• Bachelor’s degree
• 7 to 10 years of marketing experience, including brand, portfolio, NPD, communication, and P&L management
• Strong data analysis and insight generation skills
• OTC experience and regional leadership experience are a plus

Preferred characteristics include leadership in data analysis, project management, cross-functional collaboration, innovation experience, strategic thinking, and excellent communication skills. A good business acumen and understanding of Haleon’s OTC strategy are advantageous. The ability to adapt quickly, demonstrate a growth mindset, and work collaboratively are essential.

We embrace diversity, equity, and inclusion, fostering an environment that values different perspectives and supports our communities. Flexible working arrangements are encouraged, and we invite you to discuss opportunities with our hiring team.