Area Sales Manager (West Malaysia) - FMCG

Michael Page; Selangor; On-site; MYR 100,000 - 180,000; Full time

Job summary

A leading FMCG company seeks a dynamic leader to drive strategic growth within the organization. The ideal candidate will manage distributor relationships, develop market strategies, and strengthen category growth while ensuring the performance of sales teams. This role requires strong commercial skills, significant experience in FMCG, and a proactive approach to leadership.

Benefits

Competitive salary package

Learning & development support

Qualifications

• Minimum 5-8 years of FMCG sales experience, with at least 3 years in a managerial or regional role.
• Proven experience in distributor management, modern trade, and general trade.
• Willingness to travel extensively within assigned area.

Responsibilities

• Develop and implement annual business plans aligned with sales strategy.
• Lead, coach, and develop a team of Distributor Sales Representatives.
• Monitor and optimize distributor performance and trade spend efficiency.

Skills

Negotiation

Analytical Skills

Leadership

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

• Opportunity to lead strategic growth in a top-tier FMCG company.
• Drive impact through channel development and distributor leadership .

About Our Client

Our client is a large organization known for its dominance in the retail sector. The company boasts a robust workforce and a reputation for excellence across the globe.

Job Description

• Develop and implement annual business plans aligned with sales strategy and brand objectives.
• Identify market opportunities and craft localized strategies to grow market share.
• Drive category growth and availability across trade channels.
• Lead, coach, and develop a team of Distributor Sales Representatives.
• Conduct regular performance reviews, field coaching, and training to build commercial capability.
• Manage and grow strong business relationships with distributors and key customers.
• Monitor and optimize distributor performance (coverage, ROI, inventory, execution standards).
• Lead monthly distributor performance reviews and implement joint business plans (JBP).
• Monitor trade spend efficiency and ensure effective use of promotional budgets.
• Analyze market trends, sales data, and competitor activity to make data-driven decisions.
• Provide accurate forecasts and reports to senior management.

The Successful Applicant

• Bachelor's degree in Business Administration, Marketing, or related field.
• Minimum 5-8 years of FMCG sales experience, with at least 3 years in a managerial or regional role.
• Proven experience in distributor management, modern trade, and general trade.
• Strong commercial acumen, negotiation, and analytical skills.
• Leadership experience managing cross-functional teams.
• Willingness to travel extensively within assigned area.

What's on Offer

• A competitive salary package.
• Learning & development support.