Area Manager / Senior Area Manager

PUMA Sports Goods Sdn Bhd; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading sports brand company in Malaysia is seeking an experienced Retail Operations Manager. This role focuses on driving sales performance and team management within retail stores. Responsibilities include overseeing retail KPIs, ensuring operational compliance, and coaching local teams. The ideal candidate will have at least 5 years in retail operations with a strong focus on customer service. A bachelor's degree in business management is required. Join us to help PUMA maintain its position as a global leader in sports lifestyle!

Benefits

Innovative corporate environment

Career development programs

Passionate work culture

Qualifications

• Minimum 5 years retail operations experience in a customer service-oriented environment.
• 2–3 years in a similar managerial position with a global brand.
• Strong leadership skills with a minimum of 2 years of managerial experience.

Responsibilities

• Deliver on retail P&L and KPI targets by increasing store productivity.
• Coach and lead retail operations teams to develop capabilities.
• Manage all operational aspects of store inventories and compliance standards.

Skills

Retail operations management

Leadership

Cross-functional collaboration

Customer service orientation

Education

Bachelor's degree in business management or related field

Tools

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Job description

Strategically manage and promote a sales culture within a District to achieve or exceed sales, KPI’s, and profitability goals, positioning PUMA as the fastest sports brand in the world.

Your Mission

Task 1: Deliver on Set Targets and KPIs

Deliver on retail P&L and KPI targets, identify opportunities, and initiate plans to grow the business by increasing store productivity (e.g., Conversion Rate, UPT, ATV, Sales per hour and sqm).

Increase comp sales of all PUMA stores by setting and driving SMART targets and implementing local operating plans.

Closely monitor business performance and take necessary action.

Proactively manage store‑related OPEX with particular emphasis on personnel expenses.

Task 2: Operations Standards / Store Management

Adopt and implement global/regional operational tools and standards.

Execute country‑specific operational policies and procedures (per Global Retail Operation Manual) to ensure compliance with international and global retail standards.

Deliver all operational standards for store openings (with Daily Game Plan), closings, relocation, upgrades, stock replenishment, inventory management, and staff roster to ensure smooth implementation and that budgets and timelines are met.

Coach and lead local retail operations teams to develop area‑ and store‑manager capabilities and competencies in line with international and global standards.

Manage all operational aspects of store inventories, including defining in‑store shipment processes, coordinating stock takes, and ensuring data integrity.

Work with merchandise and planning teams to maintain optimal stock levels and support sales targets.

Manage country loss‑prevention standards and achieve shrink targets and security compliance to PUMA standards.

Execute VM guidelines in accordance with the Global VM Survival Guide and RESEC.

Guide, coach, and train retail staff in all aspects of retail operations and training, in close cooperation with the country retail trainer.

Support retail field training programs and roll‑out training initiatives.

Execute the Customer Experience Program to improve retail sales and customer service standards.

Tailor regional and international operational initiatives to meet country needs, including translation of materials and execution on designated timelines and budgets.

Task 3: Cross Functional Relationship

Work effectively with retail support functions for country‑specific projects and needs.

Establish collaborative and effective relationships with the country retail manager, retail training, retail marketing, merchandising manager, e‑commerce director, etc.

Task 4: Process Improvement

Set and implement best practices in operations management via cross‑functional and cross‑channel collaboration.

Drive process improvements and strategic priorities in the country.

Task 5: Teams

Drive and coach country operations teams to ensure they are motivated and capable of managing the business effectively.

Work closely with country retail training teams to identify developmental needs for store teams, ensuring targeted and effective training programs.

Work closely with country support functions and wholesale teams.

Identify talent within the staff pool and develop them as part of succession planning.

Develop a strong store management team and secure succession plans through effective hiring, development, training, and staff retention programs.

Your Talent

Education: Bachelor degree with business management or relevant study.

Professional: Minimum 5 years retail operations experience, 2–3 years in a similar position with a global brand in a customer‑service‑oriented environment (preferably apparel/footwear/sports/outdoor). Leadership: minimum 2 years of managerial experience.

IT Skills: Microsoft Word, PowerPoint and Excel.

Language Skills: English and local language(s).

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Retail & Consumer Products 51‑100 employees

Founded in 1948, PUMA’s mission is to become the most desirable sport‑lifestyle company and reinforce its position as a leading multi‑category sport‑lifestyle brand. By relentlessly innovating to address the real needs of our consumers, by creating new markets, by pushing boundaries and defining the culture of sport‑lifestyle, we have established our unique brand positioning. At PUMA we fuel an open, entrepreneurial corporate environment that strongly supports innovative ideas from every corner of the company. We foster our unique company values: passion, openness, self‑belief and entrepreneurship. And maybe you will soon be part of our team: if the profile correlates to your background and experience, please submit your detailed application.