APAC BD Manager - B2B Commercial

Michael Page; Kuala Lumpur; On-site; MYR 315,000 - 385,000; Full time

Job summary

A leading multinational in premium laundromat equipment is seeking an APAC Sales Manager to drive sales growth across Asia-Pacific. The role includes developing strategies and managing client relationships with a focus on high-value solution selling. Ideal candidates will have a proven track record in B2B sales and a strong understanding of the APAC market.

Benefits

Attractive bonus structure based on performance

Flexible remote work environment

Comprehensive benefits package

Opportunities for professional growth

Qualifications

• Minimum 7-10 years of B2B sales experience in capital equipment, industrial machines, or related sectors.
• Strong understanding of APAC markets, ideally with experience in hospitality or commercial laundry segments.
• Proven track record of high-value solution selling and developing long-term client relationships.

Responsibilities

• Drive sales growth across APAC by identifying, engaging, and closing new business with premium clients.
• Manage and grow relationships with hotel chains and large laundry service providers.
• Develop regional business plans and go-to-market strategies aligned with company objectives.

Skills

B2B sales experience

Communication

Negotiation

Presentation

Job description

We are seeking a dynamic and driven APAC Sales Manager to expand our footprint in Asia-Pacific. You will lead the sales strategy across the region, focusing on large-scale clients such as hotels and commercial businesses. This is a high-impact role requiring a strong commercial mindset, regional market knowledge, and experience selling capital equipment or solutions with a long-term value proposition.

Multinational leader in premium, high-capacity laundromat equipment designed and manufactured in Europe. Our machines deliver superior performance, durability, and efficiency-designed for clients that prioritize long-term ROI and operational excellence.

Description

• Drive sales growth across APAC by identifying, engaging, and closing new business with premium clients.
• Manage and grow relationships with hotel chains, large laundry service providers, and regional distributors.
• Develop regional business plans and go-to-market strategies aligned with company objectives.
• Present ROI-based sales arguments and tailor proposals to client operational needs.
• Monitor market trends, competitor activity, and customer insights to guide pricing and positioning.
• Work closely with HQ and coordinate with after-sales, service, and technical support teams.
• Represent the brand at regional trade shows, client demos, and industry events.
• Prepare accurate forecasts, pipeline reports, and performance analysis for senior leadership.

Profile

• Minimum 7-10 years of B2B sales experience in capital equipment, industrial machines, or related sectors.
• Strong understanding of APAC markets, ideally with experience in hospitality or commercial laundry segments.
• Proven track record of high-value solution selling and developing long-term client relationships.
• Excellent communication, presentation, and negotiation skills.
• Willingness to travel extensively across the region.
• Self-driven, strategic thinker with the ability to work independently and remotely.
• Fluency in English is essential; additional Asian languages are a plus.

Job Offer

• Competitive annual salary of MYR 315,000 to MYR 385,000.
• Attractive bonus structure based on performance.
• Opportunities for professional growth within the retail industry.
• Flexible remote work environment.
• Comprehensive benefits package to support your career and lifestyle goals.

To apply online please click the 'Apply' button below.
For a confidential discussion about this role please contact Daryl Lim on [phone] .
Agensi Pekerjaan Michael Page International (Malaysia) Sdn Bhd | Registration No.914741-W.

Unlock job insights

Salary match Number of applicants Skills match

Human Resources & Recruitment 51-100 employees

Whether you're searching for your dream job or looking to recruit the ideal person for your business, then we can help. At Michael Page we've been bringing job seekers and employers together for more than 30 years.

We employ specialist consultants for each job sector that we cover. This ensures every consultant is an expert on their specific industry and is able to offer expert advice to help find the right job for you. Our globally recognised brand attracts the highest quality employers from around the world ensuring that we always have a great range of jobs available.

So if you're looking to take your career to the next level, visit www.michaelpage.com.my

About Michael Page

Michael Page International is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world’s top employers. The Group operates through 155 offices in 35 countries worldwide. We have operations in the UK, Continental Europe, Asia Pacific and the Americas and focus on recruiting for the following sectors:

Accounting

Banking

Engineering & Manufacturing

Healthcare and Life Sciences

Human Resources

IT & T

Legal

Marketing

Procurement & Supply Chain

Property & Construction

Secretarial & Office Support

Whether you're searching for your dream job or looking to recruit the ideal person for your business, then we can help. At Michael Page we've been bringing job seekers and employers together for more than 30 years.

We employ specialist consultants for each job sector that we cover. This ensures every consultant is an expert on their specific industry and is able to offer expert advice to help find the right job for you. Our globally recognised brand attracts the highest quality employers from around the world ensuring that we always have a great range of jobs available.

So if you're looking to take your career to the next level, visit www.michaelpage.com.my

About Michael Page

Michael Page International is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world’s top employers. The Group operates through 155 offices in 35 countries worldwide. We have operations in the UK, Continental Europe, Asia Pacific and the Americas and focus on recruiting for the following sectors:

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